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iWorld | OTT |
Sports organisations dive into creating own digital ventures |
When cord-cutting started to become a phenomenon, there was a perception that live sports was one of the reasons why people wouldn't cut the cord. In last two years, however, sports have proved to be a game changer for over-the-top (OTT) services. As a result, several major sports federations are taking initiatives to launch their own streaming services.
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