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Television | TV Channels |
Kids channels ensure strong lineup for Diwali season |
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Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.
Since this is the first Diwali for Sony Yay!, which was launched in April this year, the channel has planned a new campaign - 'Jholmaal Bhari Diwali', which includes new episodes of shows. On-ground activations include inviting families for the two-hour show of 'Sab jholmaal hai' where children are made to play games.
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Movies | Hindi |
Chef: Where is the audience? |
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Chef is a remake of 2014 Hollywood film of the same name, written, directed and co-produced by Jon Favreau, who also essayed the lead role.
Once in a while, an English movie story fits to the T catering to the Indian tastes.
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