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iWorld | OTT |
Falcon Media to help MSOs gain ground against OTTs |
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The dynamics of the over-the-top (OTT) segment in India are about to change. Even as OTT content is replacing people's desire for TV, Falcon Media House (Falcon) and Media Nucleus are working towards ensuring that cable channels effectively compete with OTT players.
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iWorld | OTT |
OTT leads over TV on brand discussions among viewers: Study |
A study by the Interactive Advertising Bureau (IAB), a US-based not-for-profit research company, has found that 56 per cent of people who co-view OTT talk about the brands they see while viewing content on TV screens. Co-viewing is the act of watching with others. On TV it is 50 per cent. The survey was conducted on viewers aged 13-64 in the US.
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Movies | Hindi |
Golmaal Again: Entertaining suspense thriller |
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The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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