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| IWORLD | OVER THE TOP SERVICES |
| What Indian OTT players can learn from the US market |
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India's consumers are just about beginning to experiment with video on demand content delivered over the internet. And a flood of OTT platforms and content creators has suddenly flowed onto the digital highway. Whether it is YouTube or Hotstar or DittoTV or Zenga TV or Hooq or Voot or Arre they have taken their first few steps to understand what consumers want, how they want to consume their content, and how much are they are willing to transact to view that content.
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