The pubcaster has rejected the formula
proposed by ESPN and Star Sports with regards
to not sharing the telecast of ICC Cricket
World Cup with cable operators.
While Star Sports emphasised on rivalries,
Piyush Pandey depicted bonding with
the Pidilite ad. This World Cup, versatility
is the name of the game for ad blitz.
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The
show had an impressive opening as it
clocked around 175 TVTs compared to
other shows like Sadda Haq on Channel
V with 165 TVTs in its opening week.
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Besides
seeing constant and engaging conversations
on Twitter and Facebook, these platforms
have also launched a slew of micro properties
to garner traction this World Cup. continue
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The
three day event will see thousands of
cable operators, traders, manufacturers,
channel partners, distributors and broadcasters
from across the country, Bhutan, Nepal,
and Bangladesh participating. continue
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Interestingly, Panahi
cannot even have credits in his films and his films
do not exist 'officially' and are not 'distributable'
there. continue
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