The no 1 Hindi GEC believes
that engaging their consumer is not an option but a
necessity; the channel looks at bridging its online
& on-screen content going ahead.Special
Report !
India's pay TV operators
have made inroads into global space; Dish TV, DEN Networks,
Siti Cable & Tata Sky feature in the top 10 list
for Asia Pacific as per SN L Kagan's 2012 report.
Zee TV is taking the
lead by using the digital space to make ‘Connected
Hum Tum’ go viral on the internet; the show is
setting a trend by integrating online and on-screen
content.
