While channels are happy with the new rating system, the advertisers still refer to the old method (TRPs) and feel that for TVTs to become a referral point will still take time.

TRAI has given the go-ahead on increasing the FDI limit to 49% for FM Radio and News Channels; after getting responses from 24 stakeholders on the Consultation Paper.

After an extensive 360 degree marketing campaign, the Hindi GEC’s new show Jee Le Zara manages only 2,620 TVTs.

Week 33 of TAM sees Sony as the biggest gainer; Star Plus continues to lead even as Colors and Zee remain at number two and three.

The broadcaster is reaping the rewards of carrying dual audio feeds for the BPL in this season