HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
Indiantelevision.com's Tube Talk
 
CNN's 'Talk Asia' to feature LVMH CEO Bernard Arnault
 
Indiantelevision.com Team
(8 February 2005 8:00 pm)
 

CNN's Talk Asia will have French businessman Bernard Arnault joining show host Lorraine Hahn for a chat. Arnault is the chairman and CEO of LVMH, which is one of the world's biggest luxury products groups.

The episode of Talk Asia with Arnault will air on 12 February at 9:30 am, 5 pm and 10:30 pm. A repeat telecast will be aired on 13 February at 5 pm and 8:30 pm and on 14 February 14 at 9 am.

Arnault talks about the challenges he faced while trying to turn LVMH into a luxury empire, an empire which consists of numerous high-end retail brands such as Louis Vuitton, Fendi, and Dom Perignon.

"In the luxury business you have to build on heritage, on the brands, on the history, and part of France's history. And it takes time... If you take Louis Vuitton for instance, we have constantly new products, and the problem we are constantly facing is to be able to deliver the products because we are so attached to the quality. When we have a product like the multi-colored bag of Louis Vuitton, we cannot produce as many as we can sell, because we want to keep the quality at the highest level," Arnault said.

The 55-year-old businessman also shares ways in which he manages his business, ensuring that one brand doesn't take precedence over the others. He also attributes his business skills to the influence of his grandfather, who made him CEO of the family business at age 25.

Additionally, Arnault talks about LVMH's presence in China, and how the group continues to stay competitive in the marketplace. "The key is to be the best, to offer the best products. In China, customers look very much at quality... that's why we are so successful, even with expensive products," he said.

The entrepreneur concludes the interview by discussing his vision for the future of luxury brands in Asia, his collaborations with Asian designers such as Japanese artist Takashi Murakami, and his future business aspirations.

 

 
Go to Top
Click here for more Tube Talk
 
Also Read: Headlines | CAS News | MAM Stories | Tube Talk | Technology Update | Perspectives
 
HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
 
 
 

Contact Us | Feedback | About Indiantelevision | Disclaimer
© 2001- 2005 Indian Television Dot Com Pvt Ltd. All Rights Reserved.