This week on BBC World's new business programme, Business Bites, UTV head honcho Ronnie Screwvala invites bigwigs from the biotechnology sector for lunch. The discussion to be telecast on 26 September would be on the challenges impacting the sector.

This Sunday's edition focuses on Nicholas Piramal India Limited, director, Swati Piramal, and Serum Institute of India, chairman, Cyrus Poonawala. "The biotech industry in India is growing rapidly", asserted Swati Piramal and Cyrus Poonawala.

The two market leaders felt that biotechnology has the potential of becoming the next sunrise industry of India if only the government regulatory bodies could make the decision making process simpler.

The duo would discuss the possibilities that biotechnology has to offer for curing fatal illnesses like cancer. And simultaneously, on the issue of shouldering the responsibility during the various stages of testing, Poonawala held that primary responsibility lay with the manufacturer and not the regulatory bodies.

Part of the channel's India Business Report strand, every week, Business Bites has Screwvala inviting two big shots from the same industry to lunch, to discuss the policies, issues and challenges impacting their sectors.

In the past the series has featured guests such as like Nandan Nilekani, A.K Purwar, S B Mathur, Ranjit Shahani, Peter Mukherjea and Kunal Dasgupta, to name a few. The programme is produced for BBC World by UTV.