In keeping with its tradition of a thematic setting to the Awards, the theme this year is the 'Power of TV', a tribute to the power of the "Idiot Box" in churning cult brands and influencing brand preferences, thanks to the medium's multi-sensory stimulation and its potential for product over-representation, informs an official release.

Star News will, apart from showcasing the proceedings of the awards, use this theme as the main subject of the special. This special will showcase how big 'brands' were built due to the power of TV. STAR News will look at various fields such as sports, politics, corporate and talk to prominent personalities from these fields along with experts from advertising and marketing on the importance of a great campaign. STAR News will also take a look at personalities as brands who have been built on the strength of TV, adds the release.