With in a period of ten days, the channel has received over one-lakh votes from all over the world. The entries continue to pour in at the rate of 10,000 to 15,000 votes per day, says a press release.

"There is a definite spike in ratings after the show airs on Friday evenings at 8:00 pm., but it's surprisingly consistent through the week. And the fact that people from China and New Zealand are voting is proof that Bollywood stars have big fans around the world." , says Star India senior vice president C&C Deepak Segal.

Pepsi Gold Sabsey Favourite Kaun? is one of India's largest opinion polls for the film industry. The categories for polling are Sabsey Favourite Hero, Sabsey Favourite Heroine, Sabsey Favourite Comedian, Sabsey Favourite Naya Hero and Sabsey Favourite Nayi Heroine. The viewers can vote through SMS 7827, www.indya.com and DialNet. The hour-long nominee special, which comes every Friday at 8:00 p.m on Star Gold, sees Arshad in different get-ups in every show.

To celebrate the excellent response, Star Gold awarded a special prize to the person who cast the one lakh vote on the afternoon of Sunday 2 May. The lucky winner -Parvinder from Mumbai - received a huge gift hamper from Star Gold filled with goodies.

"Actually it was my son who sent an sms to 7827 through my phone, I guess he is lucky for me" says Parvinder, a businessman who works in Colaba.

Based on the feedback from the viewers, Star Gold has included a new feature into the voting. Viewers can now sms <update> to 7827 to view the latest update on the voting every day. The updates are also available on Radio City every evening, monitoring the ups and downs of the stars every day.

The seven nominee specials will culminate to a finale event in which the stars will be presented with the Pepsi Gold Sabsey Favourite Kaun? Trophy.