Pogo, the seven-month-old children's channel from Turner presents its first localised offering- Prime Pogo. Starting today, the Prime Pogo will be aired very Friday and Saturday from 5 pm to 7:30 pm.

According to an official release, this new hip zone, two-and-half hour block, will engage viewers with the channel through on-line contests, phone-in conversation, viewers letter, reports on amazing kids from across the country as well as featuring special guests every week.

This interactive weekend hang out zone is hosted in Hinglish (entertaining mix of English and Hindi) by two young anchors, 24-year old Niall Sadh and the 22-year old Chinu Vaze. The hosts will guide viewers through a selection of the channel's best shows including The Looney Tunes Show, Two Of A Kind, The Sleepover Club, Mr. Bean and Walking with Beasts, in a fast paced, high-energy environment peppered with smart facts and rib-tickling comedy. Prime Pogo provides kids - who think louder, dream bigger and play smarter - a platform to appear on Pogo.