In July, etc showcases Rimi Sen who makes her film debut with Hungaama in its show Taaza Maal.

Sen gained recognition in Mumbai with her prominent Coca Cola ad where she walked away from Amir Khan after calling him Bhayiaa. She will chat on 4 July at 8 pm. This repeats on 5 July at 1.30 pm. The second show of Sen will telecast on 16 July at 7:30 pm.

Rimi says the Coke ad got her the film role. “This ad has made me very famous. In fact, during the first day of the shoot of this ad I was very nervous because Amir Ji is such a big artiste and he is also a perfectionist. But I did not have many retakes.”

Regarding her first film, she says “It is out and out a comedy film. There is a lot of confusion and even when the audience will come out of the theatre they will wonder what was happening. But this confusion is also from where the hilarious comedy comes”.

During the shows, Rimi also talks about her childhood, funny incidents, preferences, friends and anecdotes from her life.