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CNN examines business in Africa
 
Indiantelevision.com Team
(20 August 2003 2:00 pm)
 

This month CNN Business Traveller focusses on South Africa. The programme looks at how business is booming in a country with a wealth of natural and human resources -- a country seen by many as the next 'tiger' economy.

The show airs on 21 August at 6 pm with repeats on 23 August at 5 pm, 24 August at 6 pm and on 25 August at the same time. Show host Richard Quest talks to BMW and Revlon, two companies that have invested and reaped the rewards of good business in South Africa. He finds out how they have done it and what opportunities the country holds for other businesses considering investing abroad.

The show segment African Entrepreneur looks at how expanding ones business in a foreign country presents many challenges, taking Bong Kwoe as a case study. Bong runs a small fashion company in Durban and wants to make it big in the UK but first has to overcome the hurdles of how to gauge the market in a place you are unfamiliar with and how to recognise if your product is ready to work in another country.

The half-hour programme also goes On The Road with South Africa's rugby team, the Springboks, as they head down under for the Tri-Nations Tour. Gadgets looks at the technology that make that important business presentation a touch more memorable, with a lesson from the man who throws out the clichés, keeping the audience interested by presenting with credibility and style.

CNN Business Traveller is a monthly feature programme produced in association with InterContinental Hotels and Resorts.

 
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