The kick-starting the entire series is the 2003 FIA Formula 1 World Championship telecast live from the San Marino Grand Prix on 20 April at 5:30 pm, says an official release.

The action will continue till 12 October 2003, the Japanese Grand Prix- the last round of the 2003 F1 Championship. Besides the live telecast of the Grand Prix, the natinal broadcaster will also be airing Formula 3000 (F3) and the Porsche Super Cup as an interstitial - in between the laps. Also lined up is the British Formula 3 Championship telecast, where an Indian, a teenage sensation and championship leader Karun Chandhok showcased his talent. To make the live feed from ITV more racy-pacy , the ace comentator duo Martin Brundel and James Allen are roped in.

The sport is bought to the Indian masses by joint efforts of FMSCI President Vicky Chandhok and Chairman Vijay Mallya who bagged the deal from Formula One Management (FOM) owner Bernie Ecclestone. Ecclestone is of the opinion that with the teenage sensation Karun Chandhok making a mark in the British F3 championshi, besides Narain Karthikeyan - first Indian to test a Formula 1 two years ago the popular world sport is the next big ticket in the Indian sports arena.

The pubcaster, starting from this weekend, will be pushing this sporting event via promos on their channels. The telecast right of this event on Doordarshan are bagged by M/s Wallace Sports & Research Foundation (WSRF), the media sales company CuttingEdgeMedia's Rohinton Maloo will look after all ad sales. While leading sponsor entities are expected to support the event, there is a move to clinch a deal with three and five -star hotels chains in Mumbai and over 204 clubs, pubs & bars in India to air their F1 telecast .