On Talk Asia Samsung CEO Yun Jong-Yong gives an interview to host Lorraine Hahn. He talks about his passion for the company, his extraordinary management style, plus his family background. Yun, who has been working for the company since 1966, is known for implementing industrial engineering concepts that boosted Samsung's profitability and quality.

In this in-depth interview, the 58 year-old talks about the most recent digital projects, plus Samsung's current marketing campaign and his view on the company's future. Since the 1997 financial crisis, Yun has been spearheading what some consider un-Korean measures in order to innovate and diversify new designs and products. He discusses his unconventional strategies, taken to cope with the economic downturn, with CNN. A hardworking and committed leader, Yun also talks about balancing family life with his hectic work schedule and he reveals how he spends his leisure time.

The show airs on 9 November at 8 pm with repeats on 10 November at 6 am and 5 pm and 11 November at 9 am and 7pm.