In an interview with CNN’s Biz Asia this evening at 5 pm, Sony’s chairman and CEO Nobuyuki Idei says that every sector needed to take the issue of piracy more seriously, especially with regard to doing business in China. The show repeats at 6:30 pm.

As manufacturers of both software and hardware, Sony is one of the global companies most exposed to intellectual property and copyright piracy. Idei tells CNN that although a solution won’t be found overnight, every sector needs to confront the issue.

In the interview, airing as part of Biz Asia’s weekly series Challenging CEOs, Sony’s CEO also discusses how the integration of services is the way forward for his company and that the future for PlayStation III is dependent on attracting talented game producers rather than just hardware manufacturers. “The nature of the game business is a content business,” Idei told CNN.