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Star
Movies plans to capitalise on impressive ratings notched
up by Jurassic Park with a slew of films catering
to a similar audience.
Films that the channel is hoping will garner impressive
ratings are Me,Myself & Irene.
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A
still from Bedazzled
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with Jim Carrey in a dual role to be aired in May, X-Men
to be aired in June, comedy movie Meet the Parents
in June, Bedazzled in July and back to back Oscar
winner Tom Hanks spending time alone in an island in Cast
Away in July.
The channel's Sunday 'Date with..' specials will
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still from Me ,Myself & Irene
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feature
Sharon Stone's Intersection this month. The channel
is also hoping to build share through special theme programming.
Next month, action star Sylvester Stallone's five Rocky
films will air under the programme band The King of the
Ring.
In July, the channel celebrates 'Monsoon Madness' in the
company of, among others, Leonardo DiCaprio's The Beach
and Nicholas Cage's The Rock. In August, top of the
line films will show under the band "Independendence Day
Special".
The channel will also come out with an aggressive marketing
plan which includes - on air, outdoor, print, radio and
internet, says Star.
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