Diwakar Pundir debuts on the small screen as the Taaza Maal for this month on music channel etc.

Diwakar is making his film debut with Pyar Kiya Nahin Jaata. The film also stars Sonali Bendre. He appears on etc on 20 February at 8 pm, while a repeat telecast will be aired on 23 February at the same time. In addition, the channel will air promos of his forthcoming movie and song clippings throughout the month.

Diwakar has also appeared in high profile television commercials. Pyar Kiya Nahim Jaata is a romantic movie. "Basically, it's an out and out Mills'n'Boons shot in Scottish locations with nice music," he says.

etc uses Taaza Maal to give new Bollywood stars a chance to be in the limelight. The show has the artistes speaking about their profesional and personal life.

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