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MTV's global forum with Colin Powell airs this week

(Posted on 25 February 2002 6:10 pm)

MTV India has announced that the network's unique show Be Heard: An MTV Global Discussion With Colin Powell will air on 28 February at 8 pm.

The one hour special will see the US Secretary of State Colin Powell answer questions from Indian youth and their counterparts around the world. The show will have repeats on 1 March at 10:30 pm and 3 March at 10:00 am.

The forum was taped simultaneously in Washington, D.C. and at MTV studios around the world on 14 February 2002. International studio audiences gathered at respective MTV locations around the world where local MTV news correspondents and VJs facilitated the session via satellite with Powell. Whacky MTV VJ Cyrus Broacha moderated the Indian segment in New Delhi.

The forum was available globally to 164 territories with MTV channels reaching 374.7 million households. President, MTV Group and chairman, Interactive Music Judy McGrath had said earlier that the venture was part of the channel's post-September 11 programming and a unique way for the channel to extend its brand identity with youth.

Subjects that came up for discussion and debate included the US's negative image abroad, terrorism, military dictatorships, condom use and the Catholic Church, access to HIV/AIDS drugs, and whether or not Secretary Powell thinks he's black enough. Indians asked questions pertaining to the sensitive Jammu and Kashmir issue.

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