etc Punjabi claims that the first Short Messaging Service aka SMS countdown show in the country, Sada Top 10 completes one year of its successful run on the channel today.

The countdown show, targeted specifically at Punjabi viewers, introduced the concept of viewer participation and interaction through SMS. The one-hour show airs every Thursday at 7:10 pm on etc and has spawned a whole genre of SMS shows on all channels, according to an official release.

The show that was started as an experimental concept,according to the release, receives more than 2,000 SMS messages per day from viewers all over Punjab and other areas.