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indiantelevision.com's Tube Talk


New MTV show targets youth lifestyle trends

Indiantelevision.com Team

(20 August 2002 5.45 pm)

Miditech has launched a new show MTV Fresh, that aims to capture the lifestyle trends of Indian youth.

Each week, the show travels all over the country to find out what's hip, hot and happening. Fresh, says Miditech is about youth, attitude and the good things in life. The stories range from coffee bars to salsa dancing, college freshers to glass painting, pottery classes to eating trends.

MTV Fresh also plans to capture career trends, family get-aways and the like. Fresh is about interaction and about capturing the lifestyle of generation next, says the production house. Innovative camera work, funky music and loads of interaction by the anchors define the stories.

MTV Fresh is telecast on Sunday nights at 10 pm.

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