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indiantelevision.com's Tube Talk


'MTV Desi Cool' hits the road to mark I-Day

Indiantelevision.com Team

(14 August 2002 5.45 pm)

MTV India has announced a half hour special to celebrate Independence Day. MTV Desi Cool airs tomorrow at 10 am and 7:30 pm with a repeat on 18 August at 1 pm.

The show will meet Mumbai's famous Dabbawalas. The tiffin box supply enterprise notches a turnover of nearly 5.25 crores every month. The channel promises an insight that is uniquely Indian in flavour.

The show then moves on to Indore to meet Palak. The 10-year-old social worker won the National Child Award from the President. His name has entered the Guinness Book of World Records for being the youngest social worker in the world. He performs in concerts throughout the country and proceeds are donated to kids who need medical assistance. So far Rs 3.9 million has been given out in this manner.


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