MSM sub-licenses FIFA World Cup to Seven3Sports

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By indiantelevision.com Team Posted on : 16 Jun 2014 05:54 pm

NEW DELHI: Football fans across Indian subcontinent can now enjoy the biggest sporting event, 2014 FIFA World Cup, thanks to Seven3Sports bagging the sub-license rights from MSM India for telecasting the World Cup in the five countries across Indian subcontinent (excluding India). The media rights includes: TV broadcast through terrestrial transmission on an exclusive and Cable and Satellite on a non-exclusive basis besides mobile and broadband rights.
 
Seven3Sports has put together an enviable partnership with several leading sports and state-owned government channels across territories, which includes Ten Sports and Pakistan TV in Pakistan; Sri Lanka Rupavahini Corporation in Sri Lanka; Gazi TV, Maasranga TV and Bangladesh TV in Bangladesh; Nepal TV and Kantipur TV in Nepal and Maldives Broadcasting Corporation and Island Broadcasting Company in Maldives.
 
Seven3Sports founder and chief executive officer Jatin Ahluwalia said, “We are delighted to take this biggest sporting competition in the world to many more homes across Indian sub-continent countries (excluding India) and want to thank MSM for trusting our vision and for their faith in our abilities to deliver sub-license arrangements. This partnership has bolstered our strength and confidence in delivering to high standards. We are honoured to have been entrusted with this opportunity that has enabled us to notch up with our array of services as a sports media company.”
 
Through this large scale arrangement, Seven3Sports is democratising viewing experience for the football-lovers through local partnerships, bringing the superior and outstanding soccer experience of 2014 FIFA World Cup  to nearly half a billion people across these states.
 
Seven3Sports is a young company that has grown manifolds, making its presence felt in the sports & broadcast industry. The new, out-of-the-box approach to offer multi-platform / multi-region of super-premium sporting events makes it different from others.
 
The company has set out a sustainable plan to build a sports media eco-system through its long term sports media arrangements – it already owns Pepsi IPL TV Broadcast rights for the Indian subcontinent region across Pakistan, Bangladesh and Sri Lanka from 2014 for five seasons, Digital rights for French Open in India for 2013 and 2014,  Digital rights of Bundesliga the leading soccer league of Germany from 2014-2016, besides delivering India's tour of New Zealand and Zimbabwe in 2013 across digital platforms.

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