Television

Da Vinci partners with Fourth Dimension for ad sales

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MUMBAI: Da Vinci Learning, the fun educational television channel for the whole family has assigned its ad sales duties to the Chennai-based Fourth Dimension Media Solutions. The media outsourcing specialists will handle the complete ad sales representation for the channel with effect from 1 June.

This will include the entire gamut of operations as far as ad sales is concerned right from conceptualisation to execution.

Da Vinci Learning brings to India high quality knowledge programming that entertains and brings young minds of all ages together, celebrating the life long journey of learning. Targeted at 6-12 year olds and their families, the channel is known for turning television watching from passive observation into a meaningful and fun experience.

With an extremely young and dynamic professional unit, Fourth Dimension offers its clients a variety of services for media sales, activations and solutions, while reflecting the highest standards of performance and client service. The primary goal for this partnership is focused on creating and developing compelling integrated advertising and marketing solutions for brands that partner with Da Vinci Learning keeping in mind the channel’s philosophy and ethos.

The collaboration with Fourth Dimension will enable Da Vinci Learning to effectively engage with advertisers in India and amplify the channel’s presence across the country along with developing widespread and integrated relationships with leading national advertisers. This strategic move for developing the channels’ foothold in the Indian television industry prior to its launch will definitely help in creating awareness about the meaningful and innovative content that it will offer to its Indian audience.

Speaking on the occasion, Da Vinci Learning managing director India Mohit Anand said, “We are thrilled to exclusively partner with Fourth Dimension Media Solutions; a company renowned for its strong presence in the ad sales industry, particularly in television. With its established network and relationship with clients and agencies across India, this exclusive partnership will definitely support in increasing visibility for our channel. We look forward to growing our businesses together, in what we expect to be a very successful and long term partnership.”

Fourth Dimension Media Solutions CEO Shankar B added, “It's an honour to be a part of the Da Vinci media team in India, it truly demonstrates the commitment and the understanding what we have in this space, we are sure to take the brand to the next level and sincerely thank the Da Vinci India team for the opportunity given."

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