Television

Amrita TV plans airing movies in half hour episodes aka soaps

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/17/Amritatv_0.JPG?itok=HZT-ooDc

BENGALURU: In probably what could be the first for a south Indian TV channel, Kerala’s Amrita TV plans to start airing movies during the primetime slot of 9-9.30pm, Monday to Thursday starting 23 June. The programme is titled ‘Katha Thudarunnu’ (KT) which means ‘The Story Continues.’

To start with, Amrita TV plans to air a couple of movies, with each movie running into 6-8 episodes, depending on the length of the film. The first season may continue till August. Since the channel airs a two-minute, half-hourly news bulletin round the clock ("Spot News"), the show/ad/news split will be 22/6/2 minutes.

"As viewing habits and content-mix undergo periodic flux in the small screen landscape, Amrita TV has decided on probing consumer preferences through an innovative move in a serialized movie format by way of the show, ‘Katha Thudarunnu.’ The moot question is whether a viewer who is willing to remain glued to long-winding soaps for months on end, will show the same involvement for a serialized movie with film stars for a week or two, especially, with a built-in continuity element by way of an anchor-prelude to each episode," says Amrita TV global head (M&C) A. Sushil Kumar.

“Basically, Amrita TV is trying an experiment by pushing the envelope, and not banking on the low-hanging fruit alone. In fact, in Malayalam television, Amrita has taken calculated risks and pioneered many ‘firsts’, thereby winning 61 State Awards-the highest for any Indian private broadcaster in just eight years,” explains a source at the channel.

Every episode will be prefaced with an update of what has transpired in the earlier episodes, for the benefit of those who may have missed an episode or two says the channel. Unlike the normal viewing of a movie where a viewer has to make available 2-3 hours at a stretch to see the movie, in this format the audience will have the flexibility to watch it across a few days without losing continuity.

 The first movie to be aired will be a new generation Malayalam hit ‘Bicycle Thieves,’ directed by Jis Joy, featuring hotshot stars such as Asif Ali and Aparna Gopinath.

 The new show will replace the serial ‘Suryakaladi’, which will culminate the 136 episodes run on 19 June. While the chief sponsor for ‘Suryakaladi’ was Kerala State Financial Enterprises, sources at Amrita TV say that confirmation for sponsorships for KT is expected by 20 June.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/Sunita_Uchil_0.jpg?itok=xmMsZu2i
Zee Content Hub originals slate for DISCOP SA: First Indian-African drama, lifestyle and factual programmes offered

MUMBAI: Global Content Hub by Zee – the syndication division of Zee Entertainment Enterprises Limited (ZEEL) -- announced its new, original programmes for licensing at the upcoming DISCOP market, in Johannesburg on 25-27 October. Highlights of this year’s portfolio include the new Indian/African...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/kids.jpg?itok=NRJKgGmR
Kids channels ensure strong lineup for Diwali season

Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/leela.jpg?itok=A8io70Ro
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali ‘Pawesome’

Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/purie.jpg?itok=FVJ9-hkm
India Today's Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

India Today Group, which runs news channels -- India Today and Aaj Tak, on Tuesday, named Kalli Purie as the vice chairperson.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/zarbi.jpg?itok=nnbWTo_-
How to build wealth, invest safely: BTVI Conclave telecast tonight

BTVI, an English business news channel, hosted an on-ground version of their successful investment knowledge show Call BTVI. The on-ground ‘Call BTVI Conclave 2017’ saw eminent personalities coming together to articulate their views on the Indian financial market. Tune into BTVI to catch the Call...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/aparna.jpg?itok=z2yDrydV
Sony Pictures Television signs first output feature film pay TV deal with ZEEL

Zee Entertainment Enterprises and Sony Pictures Television (SPT) have announced that the duo has entered into the first pay features deal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/chef.jpg?itok=F2eQz2Ax
Living Foodz biz head Nair: 'Utsav - Thalis of India' celebrates regional cuisine

Get into the festive spirit and celebrate Indian food, it’s history, culture and diverse flavours this October with Chef Kunal Kapur on ‘Utsav: Thalis of India’. The show will take viewers on a journey across 18 cities and offer a peek into India’s rich culinary heritage.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/taj-mahal.jpg?itok=LHQdFz_h
Taj Mahal, Eiffel etc: ‘Monumental Challenge’ on Sony BBC Earth starts on 23 Oct

Towering over cities and landscapes, six unofficial national symbols get a makeover. Watch as Big Ben, Sydney Harbour Bridge, the Eiffel Tower, the Santiago de Compostela, the Bund and the Taj Mahal are restored to their full splendour in this series, Monumental Challenge on Sony BBC Earth starting...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/star-sports.jpg?itok=gYl-pMly
Star Sports brings out the fun side of kabaddi players

As the league stage of VIVO Pro Kabaddi League (PKL) 5 is nearing its end, Star Sports has planned an interactive show with top PKL players this season, all dressed in traditional attire. The show is named as ‘Yeh Diwali, Kabaddi wali’.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories