Television

Amrita TV plans airing movies in half hour episodes aka soaps

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/17/Amritatv_0.JPG?itok=HZT-ooDc

BENGALURU: In probably what could be the first for a south Indian TV channel, Kerala’s Amrita TV plans to start airing movies during the primetime slot of 9-9.30pm, Monday to Thursday starting 23 June. The programme is titled ‘Katha Thudarunnu’ (KT) which means ‘The Story Continues.’

To start with, Amrita TV plans to air a couple of movies, with each movie running into 6-8 episodes, depending on the length of the film. The first season may continue till August. Since the channel airs a two-minute, half-hourly news bulletin round the clock ("Spot News"), the show/ad/news split will be 22/6/2 minutes.

"As viewing habits and content-mix undergo periodic flux in the small screen landscape, Amrita TV has decided on probing consumer preferences through an innovative move in a serialized movie format by way of the show, ‘Katha Thudarunnu.’ The moot question is whether a viewer who is willing to remain glued to long-winding soaps for months on end, will show the same involvement for a serialized movie with film stars for a week or two, especially, with a built-in continuity element by way of an anchor-prelude to each episode," says Amrita TV global head (M&C) A. Sushil Kumar.

“Basically, Amrita TV is trying an experiment by pushing the envelope, and not banking on the low-hanging fruit alone. In fact, in Malayalam television, Amrita has taken calculated risks and pioneered many ‘firsts’, thereby winning 61 State Awards-the highest for any Indian private broadcaster in just eight years,” explains a source at the channel.

Every episode will be prefaced with an update of what has transpired in the earlier episodes, for the benefit of those who may have missed an episode or two says the channel. Unlike the normal viewing of a movie where a viewer has to make available 2-3 hours at a stretch to see the movie, in this format the audience will have the flexibility to watch it across a few days without losing continuity.

 The first movie to be aired will be a new generation Malayalam hit ‘Bicycle Thieves,’ directed by Jis Joy, featuring hotshot stars such as Asif Ali and Aparna Gopinath.

 The new show will replace the serial ‘Suryakaladi’, which will culminate the 136 episodes run on 19 June. While the chief sponsor for ‘Suryakaladi’ was Kerala State Financial Enterprises, sources at Amrita TV say that confirmation for sponsorships for KT is expected by 20 June.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
BARC week 11: Star Plus & Sony Pal continue to dominate the GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/swany%20%281%29.jpg?itok=-_wxhmwF
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories