MUMBAI: Two months after the distribution joint venture (JV) between Star India and Zee Turner called MediaPro dissolved; Zee has decided to hand over its distribution to Taj Television India, a wholly owned subsidiary of Zee Entertainment.
While initially Taj Television was the sole distributor of Ten Sports channels, it will now act as agent for Zee Entertainment, Zee Media and Turner along with Ten Sports. Zee's sports broadcasting business will continue to be headed by Rajesh Sethi.
According to sources the move is to integrate all the Zee channels in one bouquet and give an additional push to the whole network.
After the news of MediaPro split broke, Zee Turner had announced that it will set up its independent distribution arm. In the latest, the Network has announced that the new distribution agreements with the various operators will be done under the name of Taj Television. Arun K Kapoor will be the CEO of Taj Television, who was the CEO at MediaPro, earlier.
Taj Television has a suite of 47 television channels. This includes: Zee TV, Zee Cinema, &pictures, Ten Sports, Zee Cafe, Zee Studio, Zing, Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada, Zee Tamizh, Zee TV HD, Zee Cinema HD, Zee Studio HD, Ten HD, Zee News, Zee Business, HBO, Cartoon Network, Pogo, CNN, Warner Brothers and Zeel’s new channel Zindagi.