Colors set to launch ‘Meri Aashiqui Tum Se Hi’

MUMBAI: TV czarina Ekta Kapoor who has been ruling the television industry for more than two decades is riding high on success. Colors together with Balaji Telefilms is all set to present one-sided love story, narrated from the male protagonist’s point of view. Nothing hurts more than love not reciprocated, and this is what exactly Kapoor’s next show deals with.

Christened Meri Aashiqui Tum Se Hi, the show is set in present-day Mumbai and narrates the story of two close friends Ranveer and Ishaani. The series will also highlight the thin line of difference between true friendship, loyalty and unending love.

Come 24 June, the new series will showcase the value of a big fat Gujarati family every Monday-Friday at 10pm. The show will replace Uttaran, which had a successful seven years stint in the industry.

Colors weekday programming head Prashant Bhatt said, “With Meri Aashiqui Tum Se Hi, we are looking forward to extending the love story offerings on Colors that will take the audiences on a whirlwind journey of every emotion associated with friendship and unrequited love. We are happy to collaborate with Ekta Kapoor yet again to put forth a refreshing and unexplored love story. We hope our viewers will revel in this avant-garde story presented to them from the male protagonist’s point of view.”

Emphasising the thought, “Even love unreturned has its rainbow” the show vividly traces the journey of Ranveer (Shakti Arora) whose amorous friendship with Ishaani (Radhika Madan) becomes a painful point in his life, as he finds himself unable to confess his undying love for her.

Speaking about show Kapoor opined, “The USP of the show is the emotional journey that the audiences will trace with Ranveer, as his feelings for Ishaani pull at their heartstrings and resonate the empathy that comes with a love that can never be his. Every actor in the show has been carefully chosen for the character they will be portraying, making them the perfect fit as they play crucial roles in taking the storyline forward. Our characters are relatable and if viewers are able to feel the pain that Ranveer feels every time his heart breaks a little more, it will be an ultimate win for us.”

Shakti Arora aka Ranveer said, “For Ranveer, his life revolves around Ishaani. He has been in love with her for as long as he can remember, but he is also conscious of the fact that his feelings will never be reciprocated. Getting into the skin of Ranveer’s character was extremely difficult for me because expression of emotion is very important to me. I hope audiences do enjoy my portrayal of a silent lover whose single aim in life is to ensure that Ishaani is happy.”

Speaking about her television debut, Radhika Madan aka Ishaani said, “I always aspired to be a choreographer…acting was never on the cards. However, now that I am making my television debut with Meri Aashiqui Tum Se Hi under the expert guidance of Ekta Kapoor and the Colors creative team, I feel elated yet anxious at the same time! Ishaani is the perfect Indian girl who believes in love and all the good things in life and I am working really hard to get into the mould of her character. The experience shooting for the show has been incredible so far and I hope that audiences support me as I venture into this new and unknown world of acting.”

Supporting the lead pair of Shakti and Radhika will be a powerful star studded cast which includes veteran actor Sarita Joshi as Ishaani’s tyrant grandmother together with Gauri Pradhan-Tejwani who is making a comeback on television after a gap of five and a half years with this show as Falguni.

Gauri Pradhan-Tejwani will be seen in a brand new avatar as Ishaani’s mother. Completing the picture-perfect family portrait will be popular theatre actor Prithvi Sankala as Ishaani’s father along with talented actor-writer Shahab Khan as Ranveer’s father, amongst others.

Latest Reads
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People
90s tunes see revival on music channels

MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers. Film songs of 90s vintage have charisma of their own. In the...

Television TV Channels Music and Youth
Weinstein Company files for bankruptcy

MUMBAI: The Weinstein Company, producer of movies such as Inglorious Bastards and Lion, has filed for bankruptcy. The move, intended to facilitate a buy-out offer from a private equity firm, came months after ex-chairman Harvey Weinstein has been accused of sexual harassment and assault.

Television Production House Film Production
Paytm is the official ticketing partner of Kings XI Punjab’s home games for VIVO IPL 2018

Paytm along with event ticketing platform would be the exclusive ticketing partners for the home games of Kings XI Punjab, in the upcoming 11th edition of the Indian Premier League (IPL). Insider.In will be handling the logistics and operations for the game – managing box office,...

Television TV Channels Sports
TLC to target Tamil, Telugu markets

MUMBAI: The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target...

Television TV Shows Factual

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories