Star Plus to air 'Ishq Kills' Sunday primetime

MUMBAI: Given the importance of primetime, most Hindi general entertainment channels would steer clear of risqué content in this slot. However, as the leader in the Hindi GEC category, Star Plus continues to be an exception to the rule.


Back in 2010, the channel introduced adult-themed shows such as Maryada - Aakhir Kab Tak and Kaali - Ek Agnipariksha during late primetime. Once again, it is all set to air a new show, Ishq Kills every Sunday at 10:00 pm, starting 16 February.


The one hour show will enact crimes of passion that have taken place in the country. Statistics reveal that most crimes in India are committed either for love or for money, and Ishq Kills will be the first show to highlight those where love is involved.


While the Star spokesperson was unavailable for comment, sources close to the development said the show is based on true events and will wrap up in 26 episodes. Produced by Rowdy Rascals of Savdhaan India fame, Star Plus has roped in film producer-director Vikram Bhatt to host the show.


The show promo doing the rounds of all the Star Network channels has already generated a lot of curiosity. It shows a married man sleeping with his housekeeper and when he professes his love for her, she asks him to “prove it” by “killing memsaab”  


While there is no dearth of crime-based shows on Hindi GECs, going by the promo, the show definitely carries the promise of standing out from the rest. Then again, it is in for some serious competition from Colors’ Comedy Nights with Kapil (CNWK), which has almost become a brand unto itself.  


Will the show work its magic on Star Plus?


Says a media professional who doesn’t wish to be named: “This is the time when the whole family sits and watches either movies or shows which refresh their mind. However, thriller-based shows have never worked for Star after some point of time. Moreover, the series is competing with CNWK which is already a brand now and people block 10:00 pm for it. I think CNWK will eat up all its ratings as the loyal audiences have already been built in this slot.”


According to another media professional, primetime in GECs has grown nearly 20-25 per cent in the past few months which proves there are viewers available as also the potential for growth.


With competitors like Fear Files on Zee TV and Savdhaan India on Life OK, only time will tell who is going to have the last laugh!

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories