Television

Colors to air season 2 of '24' with sponsors Maruti Suzuki and Oppo

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/09/24.jpg?itok=ACInD8KT

MUMBAI: Featuring an intense and rugged looking Anil Kapoor as Jai Singh Rathod, Colors unveiled the first look of its much- anticipated espionage thriller 24 season 2 or 24s2. The first trailer revealed much about the upcoming season, leaving the audience awestruck.

The trailer makes it evident that Jai Singh Rathod has isolated himself from the world to become a recluse in self-imposed exile. It shows that his dark past has made him a fugitive; while his daughter Kiran supports him, his son Veer, who has become a part of the intelligence bureau, does not. Season two will also show how drug-lord Haroon Sherchan threatens to release a contagious airborne virus which could eradicate humanity unless his brother Roshan is released from prison. Setting in motion a series of events, the one man- army Rathod returns to thwart every sabotage attempt and face political blackmail, while battling an unseen enemy with a personal vendetta at the same time.

The Indian adaptation of the US series 24 has been co-produced by Anil Kapoor Film Co and Ramesh Deo Productions and directed by Abhinay Deo & Rensil D’Silva.

Season 2 of 24 is to be a weekend show. Though the channel didn’t officially announce the date, it is believed that the show would launch on 16 July at 9pm on Saturday- Sunday.

Speaking with Indiantelevision.com, Colors CEO Raj Nayak said, “24 Season 2 is a weekend show, while the time and date has not been decided as yet, it is most likely to be in July. Also deciding the time slot is more of challenge for us because we have so many shows on the channel and it’s difficult to decide which show 24s2 will replace. It is likely to be a 9pm show.”

Nayak expressed, “The first edition of 24 was an unprecedented game- changer, it conquered the Indian television industry with its freshness and gripping narrative. The show pushed the traditional boundaries with the device of presenting the plot within a real time format. Anil Kapoor and the team have an incredible job as the second season looks even more riveting in terms of storytelling and very international in terms of look and feel. Every time when we make show on Colors our expectations are very high. We worked hard towards making the show and try making it big.”

The show will see a robust multi-media promotional plan across key markets, including a 360 degree marketing campaign. “We are looking at this show as a film. We won’t leave out any medium be it radio, digital, outdoor, cinema, television or print. The weightage will differ, but visibility will be there across the channels,” informed Nayak.

The show has also earned the support of the advertising community with Maruti Suzuki coming on-board as the presenting sponsor and Oppo Mobiles as the ‘powered by’ sponsor for the second season of the show. According to industry guestimates, Maruti Suzuki had agreed to invest close to Rs 23 crore for the title sponsorship.

A source close to the development informed Indiantelevision.com, “The show’s ad rate is Rs 2.5 lakh per 10 second slot and the production cost of per episode is between Rs 1.5
crore- to Rs 1.7 crore.” Tthe production cost per episode of the first season has been estimated around Rs 1.4 crore.

Divulging details about season 2 of the show, actor and producer Anil Kapoor said, “The real star of 24 is the concept which will compel viewers to think about national sensibility and sentiment. We have devised a complex plot which when combined with Jai Singh Rathod’s volatile relationships, strong instincts and adrenaline- fuelled action, will be the perfect setting to foil a devastating terrorist plot. We are exploring different plotlines to enhance content relatability, shooting at multiple real locations outside Mumbai, and anteing up the production scale to enhance to overall television viewing experience.”

Commenting on its association, Maruti Suzuki India Ltd executive director (Marketing and Sales) RS Kalsi said, “We always like to associate ourselves with the brands which are equally powerful, synergistic and reinforce our relevance. Talking about these three factors, 24 is a premium content based on international format following a global standard. S-Cross is a premium offering, which offers a unique combination of power and performance of a SUV and the comfort and refinement of a sedan. The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross and 24.”

Oppo MD of International Mobile Business and president of Oppo India Sky Li also added, “We are thrilled with this partnership with the popular show 24-the most awaited show this season on Colors. Oppo Mobiles has been a game-changer in the mobile devices industry through its innovation and leadership in selfie technology and camera performance and so is show 24 with its action packed drama amid twists and turns. Our alliance with the show enables us to draw synergies with the its target audience and cater to their needs while increasing market penetration and brand recall.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/adity.jpg?itok=9fFHR7SG
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/biwi.jpg?itok=P3OOGgZH
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pv.jpg?itok=11OhTSzk
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories