Television

Colors to air season 2 of '24' with sponsors Maruti Suzuki and Oppo

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/09/24.jpg?itok=ACInD8KT

MUMBAI: Featuring an intense and rugged looking Anil Kapoor as Jai Singh Rathod, Colors unveiled the first look of its much- anticipated espionage thriller 24 season 2 or 24s2. The first trailer revealed much about the upcoming season, leaving the audience awestruck.

The trailer makes it evident that Jai Singh Rathod has isolated himself from the world to become a recluse in self-imposed exile. It shows that his dark past has made him a fugitive; while his daughter Kiran supports him, his son Veer, who has become a part of the intelligence bureau, does not. Season two will also show how drug-lord Haroon Sherchan threatens to release a contagious airborne virus which could eradicate humanity unless his brother Roshan is released from prison. Setting in motion a series of events, the one man- army Rathod returns to thwart every sabotage attempt and face political blackmail, while battling an unseen enemy with a personal vendetta at the same time.

The Indian adaptation of the US series 24 has been co-produced by Anil Kapoor Film Co and Ramesh Deo Productions and directed by Abhinay Deo & Rensil D’Silva.

Season 2 of 24 is to be a weekend show. Though the channel didn’t officially announce the date, it is believed that the show would launch on 16 July at 9pm on Saturday- Sunday.

Speaking with Indiantelevision.com, Colors CEO Raj Nayak said, “24 Season 2 is a weekend show, while the time and date has not been decided as yet, it is most likely to be in July. Also deciding the time slot is more of challenge for us because we have so many shows on the channel and it’s difficult to decide which show 24s2 will replace. It is likely to be a 9pm show.”

Nayak expressed, “The first edition of 24 was an unprecedented game- changer, it conquered the Indian television industry with its freshness and gripping narrative. The show pushed the traditional boundaries with the device of presenting the plot within a real time format. Anil Kapoor and the team have an incredible job as the second season looks even more riveting in terms of storytelling and very international in terms of look and feel. Every time when we make show on Colors our expectations are very high. We worked hard towards making the show and try making it big.”

The show will see a robust multi-media promotional plan across key markets, including a 360 degree marketing campaign. “We are looking at this show as a film. We won’t leave out any medium be it radio, digital, outdoor, cinema, television or print. The weightage will differ, but visibility will be there across the channels,” informed Nayak.

The show has also earned the support of the advertising community with Maruti Suzuki coming on-board as the presenting sponsor and Oppo Mobiles as the ‘powered by’ sponsor for the second season of the show. According to industry guestimates, Maruti Suzuki had agreed to invest close to Rs 23 crore for the title sponsorship.

A source close to the development informed Indiantelevision.com, “The show’s ad rate is Rs 2.5 lakh per 10 second slot and the production cost of per episode is between Rs 1.5
crore- to Rs 1.7 crore.” Tthe production cost per episode of the first season has been estimated around Rs 1.4 crore.

Divulging details about season 2 of the show, actor and producer Anil Kapoor said, “The real star of 24 is the concept which will compel viewers to think about national sensibility and sentiment. We have devised a complex plot which when combined with Jai Singh Rathod’s volatile relationships, strong instincts and adrenaline- fuelled action, will be the perfect setting to foil a devastating terrorist plot. We are exploring different plotlines to enhance content relatability, shooting at multiple real locations outside Mumbai, and anteing up the production scale to enhance to overall television viewing experience.”

Commenting on its association, Maruti Suzuki India Ltd executive director (Marketing and Sales) RS Kalsi said, “We always like to associate ourselves with the brands which are equally powerful, synergistic and reinforce our relevance. Talking about these three factors, 24 is a premium content based on international format following a global standard. S-Cross is a premium offering, which offers a unique combination of power and performance of a SUV and the comfort and refinement of a sedan. The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross and 24.”

Oppo MD of International Mobile Business and president of Oppo India Sky Li also added, “We are thrilled with this partnership with the popular show 24-the most awaited show this season on Colors. Oppo Mobiles has been a game-changer in the mobile devices industry through its innovation and leadership in selfie technology and camera performance and so is show 24 with its action packed drama amid twists and turns. Our alliance with the show enables us to draw synergies with the its target audience and cater to their needs while increasing market penetration and brand recall.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/Sunita_Uchil_0.jpg?itok=xmMsZu2i
Zee Content Hub originals slate for DISCOP SA: First Indian-African drama, lifestyle and factual programmes offered

MUMBAI: Global Content Hub by Zee – the syndication division of Zee Entertainment Enterprises Limited (ZEEL) -- announced its new, original programmes for licensing at the upcoming DISCOP market, in Johannesburg on 25-27 October. Highlights of this year’s portfolio include the new Indian/African...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/kids.jpg?itok=NRJKgGmR
Kids channels ensure strong lineup for Diwali season

Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/leela.jpg?itok=A8io70Ro
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali ‘Pawesome’

Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/purie.jpg?itok=FVJ9-hkm
India Today's Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

India Today Group, which runs news channels -- India Today and Aaj Tak, on Tuesday, named Kalli Purie as the vice chairperson.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/zarbi.jpg?itok=nnbWTo_-
How to build wealth, invest safely: BTVI Conclave telecast tonight

BTVI, an English business news channel, hosted an on-ground version of their successful investment knowledge show Call BTVI. The on-ground ‘Call BTVI Conclave 2017’ saw eminent personalities coming together to articulate their views on the Indian financial market. Tune into BTVI to catch the Call...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/aparna.jpg?itok=z2yDrydV
Sony Pictures Television signs first output feature film pay TV deal with ZEEL

Zee Entertainment Enterprises and Sony Pictures Television (SPT) have announced that the duo has entered into the first pay features deal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/chef.jpg?itok=F2eQz2Ax
Living Foodz biz head Nair: 'Utsav - Thalis of India' celebrates regional cuisine

Get into the festive spirit and celebrate Indian food, it’s history, culture and diverse flavours this October with Chef Kunal Kapur on ‘Utsav: Thalis of India’. The show will take viewers on a journey across 18 cities and offer a peek into India’s rich culinary heritage.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/taj-mahal.jpg?itok=LHQdFz_h
Taj Mahal, Eiffel etc: ‘Monumental Challenge’ on Sony BBC Earth starts on 23 Oct

Towering over cities and landscapes, six unofficial national symbols get a makeover. Watch as Big Ben, Sydney Harbour Bridge, the Eiffel Tower, the Santiago de Compostela, the Bund and the Taj Mahal are restored to their full splendour in this series, Monumental Challenge on Sony BBC Earth starting...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/star-sports.jpg?itok=gYl-pMly
Star Sports brings out the fun side of kabaddi players

As the league stage of VIVO Pro Kabaddi League (PKL) 5 is nearing its end, Star Sports has planned an interactive show with top PKL players this season, all dressed in traditional attire. The show is named as ‘Yeh Diwali, Kabaddi wali’.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories