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Sing! China: Star breaks record; to seek partner at MIPCOM

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MUMBAI: Star China International Media Limited deputy general manager Iris Xia announced it took the top viewing spot for Season 1 finale ratings for its Canxing Productions’ new show/format Sing! China. Tencent and Youku Video report over 47 million play times within 24 hours of the finale. The live finale was filmed at the “Bird Nest” in Beijing, officially known as the National Stadium and reached 4+ Viewers (000) 15,897 and TV Ratings were 3.89% among 52 cities, 16.05% of market share. The music competition program earned #1 rating on Zhejiang Satellite TV for each of its 13 weekly episode run, several times breaking all previous ratings’ records. Star China CEO, Tian Ming announced that domestic auditions will begin next month for Season 2 after Zhejiang Satellite TV confirmed commission of Season 2. Star China will be seeking a distribution partner at MIPCOM.

Star China International Media is a leading media entertainment group in China with businesses ranging from TV production, broadcasting, filmmaking, artist management, music and concert production. As of January 2014, China Media Capital acquired the remaining 47% share from News Corporation to become the sole owner of Star China.

“Star China is thrilled with the ratings’ performance for the entire first season of Sing! China, our new singing talent show/format. Audiences were so enthusiastic that we earned millions of viewers on Zhejiang Satellite TV along with billions of views online. There were over 47 million views on Tencent and YouKu in just 24 hours alone after the finale. The response was better than we could have ever hoped for and Star China is proud to have presented a fantastic music show which has now been renewed for a second season,” said Xia.

Sing! China is an original music talent show created by Canxing Production which searches to find talented singers with dreams to attain recognition in the Chinese music industry. Four main judges each ride a chariot and rush to the stage to choose the contestant they desire. The concept and the stage design are based on the theme of “The War of Music.” Judges team up with selected contestants and guide them in a series of competitions.

Sing! China earned major online visibility early in the season. Within its first two days, the show received over 500 million total views on Tencent and Youku video sites and broke online records by receiving over 37 billion views for the first season.

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