Television

GSEAMS partners with 9X Jhakaas to launch ‘Lux Jhakaas Heroine’

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MUMBAI: GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) which in less than a year’s time after successfully establishing “GSEAMS-Media Solutions” , “GSEAMS –Production” & “GSEAMS – Talent Management”, has partnered with India’s First Marathi Music Channel 9X Jhakaas to produce a unique reality show titled “Lux Jhakaas Heroine” under the “GSEAMS – Production” Division.

“Lux Jhakaas Heroine” is a talent hunt for the next leading face in the upcoming Marathi film “Mitwaa” starring renowned actors Swapnil Joshi and Sonalee Kulkarni. In a short span of time, the show received a stupendous response with over 3000 entries of talented contestants from various parts of Maharashtra such as Solapur, Kolhapur, Nasik, Jalgaon, Pune and Mumbai among others. 9X Jhakaas along with the producers of Mitwaa, Meenakshi Sagar Productions, have scanned through all the entries and have shortlisted the best candidates who will compete to star in Mitwaa. 

Speaking on their latest foray into Non Fiction, Arjun Singgh Baran and Kartik Nishandar said “We are extremely happy to have forayed into regional Non Fiction with “Lux Jhakaas Heroine” primarily because it’s the first of its kind show in the Marathi Non Fiction space. The show is a hunt for the heroine of Mitwaa movie opposite to Marathi Superstar Swwapnil Joshi & the movie is produced by the makers of the biggest blockbuster of Marathi cinema so far “ Duniyadaari”.  We are very happy with the support that we have received from the entire Marathi Industry specially Swwapnil Joshi, Sonalee Kulkarni Jr, Sidharth Chandekar,  veteran actor Vijay Patkar, Duniyadaari Director Ravi Jadhav, veteran choreographer Umesh Jadhav, Phulwa Khamkar & many more who are part of the show either in the form of experts, Jury or special panel. Lastly we would like to thank the team at 9X Media spearheaded by Amar Tidke (Sr VP, Content Head 9X Media) & Rohan Rane (Associate Vice President – 9X Jhakaas) without whom this show wouldn’t have been possible and also we are very happy the way they have believed in our creative concepts and have got the best out of us.”

Commenting on the association Amar Tidke, Sr. VP, Content Head 9X Media said "We are pleased to partner with GSEAMS and create an apt platform for aspiring actors to showcase their talent and get a Jhakaas entry into the Marathi Film Industry. The young and talented team at GSEAMS has the zeal and the hunger to work towards a better product. With Lux Jhakaas Heroine we are confident of getting newer viewers to Marathi television. This unique talent hunt show will introduce the next big Heroine in the Marathi Film Industry!”

Further Adding to the same Rohan Rane (Associate Vice President - 9X Jhakaas) commented “ It was a pleasure to work with GSEAMS as a team since they helped us to put together this unique concept which we feel would create a revolution in the Marathi Non Fiction space. At 9X Jhakaas, we believe in innovation and new age distinctive content. We look forward to creating many such path breaking and compelling content with GSEAMS in the future.” 

After having a successful stint with Reliance Broadcast Network Ltd. Arjun Singgh Baran & Kartik Nishandar started GSEAMS a year back. Since the inception of the company there has been no looking back for the media veterans wherein under the media solutions division the team has been involved in marketing more than 8 movies with banners such as Viacom, Eros, Fox & others, providing media solutions to clients like Reliance Infra & many more and creating television content be it their own IP such as the IMA Marathi Music Awards on Star Pravah or producing shows for other channels/ clients & lastly their one month old division “GSEAMS -  Talent Management” which manages Sports star, Youth  Icon & BIGG Boss Finalist Sangram Singh .

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