MTV and MTV EXIT, presents “Traffic” by Anurag Kashyap

MUMBAI: A beautiful life is something that each human aspires to live. But what happens when you are lured by opportunities that seem beneficial but in reality are a nightmare? Human trafficking is a real life horror that has victimised thousands of people across the globe. In an initiative that brings light to these atrocities and works towards ending them, MTV, India’s leading youth brand, MTV EXIT, the world’s largest behaviour change campaign in the fight against human trafficking and exploitation, and one of India’s finest directorial talents, Anurag Kashyap, present “Traffic”, an eye-opening five-episode thriller series. The series is part of a global campaign to educate young people about the growing presence of trafficking in the world, and aims at inspiring them, so they can STOP. THINK. ACT. The first episode of “Traffic” airs on MTV on February 28, 2014.

More than 200,000 persons are believed to be trafficked into, withinor through India annually. According to studies conducted by the Ministry of Women and Child Development, there are 3 million commercial sex workers in India, of which an estimated 40% are children. The five episodes of “Traffic” will highlighting varioustypes ofhuman trafficking, such as domestic servitude, forced marriage, being sold into prostitution, enslavement in a foreign land, organ trafficking and bonded labour.

Speaking about this endeavour, AdityaSwamy, EVP and Business Head, MTV India, said,“Traffic is our initiative to raise awareness around human trafficking. It is happening every single day, all around us. Each one of us can make a difference and that’s what we want to communicate with this 5 part series. We are leveraging what we do best, content curation along with our broadcast and digital capability to reach out to people in a voice that will make them listen. MTV EXIT has done exceptional work in this field globally and it’s with these learnings that we begin the India chapter.

Anchored and produced by the multi-talented AnuragKashyap, a 30-minute episode of “Traffic” will air every Friday at 7:00 pm starting February 28, 2014. “Traffic” will follow the journey of five people who were misled into the darkest abyss but emerged victorious by building up the strength to ask for help. With an aim to create awareness of this ever-growing social evil, each story will be narrated in a gripping format taking the viewers on a roller coaster ride of emotions.

Anchor and Producer, “Traffic”, AnuragKashyap said, “Over the last few years, I have wanted to work on a project on human trafficking. So when I was approached by MTV for ‘Traffic’, I was thrilled. Through these films I want to reach out to my fans, especially the youngsters and make them aware of the perils oftrafficking.”

Nirmala Nair, Country Manager – India, MTV EXIT said, “Research shows that an estimated 20.9 million people globally are in forced labour at any given time due to trafficking -- and Asia contributes to 56% of this figure. While the statistics are shocking, very little is being done towards this cause. This is where MTV EXIT steps in. We’re committed to engaging, educating and empowering young people with the information and tools they need to help end human trafficking. Through ‘Traffic’ we will reach out to a huge audience of young people with information on human trafficking, and provide them with clear actions to reduce the demand for trafficking. It’s time to take a stand and act.”

Debra Rosen, Movement Director of Walk Free said, "Education and awareness is the first step to bringing modern slavery to an end. That's why a series like 'Traffic' is so important. It not only teaches you how to protect yourself, but inspires you to share your knowledge so that more people make ending modern slavery a priority." In order to help reach an even larger audience, an anthem for “Traffic”was created by one of the most talented musicians in the country, Hitesh Sonik. Penned by renowned lyricist Piyush Mishra, the anthem is sung by Suraj Jagan.

“Traffic” by MTV and MTV EXIT will be supported by a 360-degree marketing campaign across platforms. In addition to on-air, fans will also be engaged through various social media platforms.

“Traffic” starts February 28, 2014 at 7pm only on MTV

Latest Reads
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional
BARC Week 28 : Aaj Tak leads Hindi news genre

The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

Television TV Channels Viewership
Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28

Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 28 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership
B4U motion pictures welcomes Naysar Shah as Vice president - marketing & distribution (film division)

B4U Motion Pictures is thrilled to welcome on board Naysar Shah to the UK head office who has been appointed as Vice President of Marketing and Distribution for the Film Division.

Television TV Channels People
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories