Television

‘Bigg Boss’ gets Snapdeal as its new presenting partner

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/23/bigg%20boss%208.jpg?itok=VtN2kwo7

MUMBAI: Controversies and criticism is nothing new to the show, on the contrary it survives on it.

Bigg Boss, which will soon air its eighth season, has been a hit since its inception and managed to pull enough viewers every time, thanks to the fights and love affairs between contestants.

The reality show, a premium property from the Colors bouquet, is coming back with a new appeal. The two teasers of the programme have already hit the television screens with the first one aired on Independence Day.

Clearing all the speculations and rumours of Salman Khan opting out of the show, the popularly known bhai has returned as the host for the fifth time. Produced by Endemol, the first 30 second teaser of the series has Khan putting on the uniform of a pilot walking and giving viewers a salute. Soon an aircraft is shown on the screen that flies across the blue sky.

The second teaser, which hit the screen on 21 August, showcases Khan in an office wearing a pilot’s uniform once again but this time he is busy making paper planes. He flies one of his paper planes which, thanks to the computer graphics, goes on to become an original plane as it flies off into the sky.

The highlight of these teasers is that this time around the eye logo of Bigg Boss is different.  It has a futuristic look unlike the previous versions, which were more like a human eye, to match with the theme of the house. The pupil is a turbofan of an aircraft while the borders of the eye have a shiny metallic skin.

Apart from this, another different thing about the show is the presenting sponsor. After five-long years, the channel has got on-board Snapdeal as its new presenting sponsor instead of Vodafone India. It has also roped in Oppo Electronics as the powered by sponsor. According to a media planner, the title sponsorship is pretty high and would be around Rs 20 crore. . “If you look at the e-commerce space, there is a war going on television and a lot of funding is coming in. E-commerce brands are also willing to pay a premium which the normal brands might not be willing to pay.”

Media planners believe that the show is an established property and enjoys a huge fan following and the market knows it will get the ratings. “I don’t think one can say that it will be either a hit or a fail. The benchmarks are pretty much set and people who actually like the show keep watching it. Colors comes up with a new theme every season just to keep the interest levels in the show alive,” says Maxus managing partner north and east region Navin Khemka.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/pete%20%281%29.jpg?itok=JX1h2Zuu
Pete Holmes makes his way to Star World Premiere HD with 'Crashing'

Star World Premiere HD, India’s leading English entertainment channel is known for handpicking some of the most award-winning, star-studded and critically acclaimed shows on television today. Taking its entertainment quotient a notch higher, the channel that exclusively airs comedy series - Emmy...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/gaurav-banerjee%20%281%29.jpg?itok=PWD8w9tN
Star Plus Dopahar launched with original, diverse and differentiated content

MUMBAI: Star Plus has announced Star Plus Dopahar, an afternoon time-band (12:30 to 3 pm) on television, with a spectrum of original, diverse and differentiated content. In a category with fierce competition, Star Plus, as the leader, has always anchored change by redefining the rules of the game....

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/ZMCL.jpg?itok=tztHeWVf
Zee Media to seek shareholder nod to demerge DNA print business

MUMBAI: Print and TV news. For some that would make for a heady combination. But, not for the Essel group-promoted Zee Media Corp Ltd (ZMCL) which runs the Zee News channels as well as the newspaper DNA through a clutch of unlisted subsidiaries. DNA has a print edition in Mumbai and has launched in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/BARC-Dil%20Bole%20Oberoi.jpg?itok=-FGXNpmK
Five TV shows that impressed in week 7 of BARC

MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Bakish-brad-800x800.jpg?itok=ARUPeulF
Viacom announces leadership transition at Paramount Pictures, CEO Brad Grey to step down

MUMBAI: Viacom Inc. has announced that Brad Grey will step down from his role as chairman and chief executive officer of Paramount Pictures. The company is commencing a comprehensive search to identify a successor, and Grey will remain at Paramount for a period to support the transition.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories