Television

Endemol Shine's new bet on the scripted genre

Endemol Shine's new bet on the scripted genre

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/12/Endemol.jpg?itok=9DKhMwcy

MUMBAI: Endemol Shine, known for producing shows such as Bigg Boss, Master Chef, Khatron Ke Khiladi and Dance India among others and also known as the non-scripted format giant, has plans to play the next game in the scripted genre. After Deepak Dhar made a move from the company, Abhishek Rege filled his shoes, adding regional flavour to Bigg Boss in the Viacom18’s bouquet and web series for ALTBalaji. Now, the network is looking forward to creating original content for Netflix and Amazon Prime.

Indiantelevision.com caught hold of Rege at the Bigg Boss 12 launch event. He said that the major chunk of programming right now on Hindi GECs is daily soaps. “It is still the staple to a large extent. This apart, talent and reality shows work well in terms of viewership. Among the talent shows, I believe that dance programs have a slight edge over singing,” said Rege.

As per the KPMG M&E report 2018, reality shows got just 28 per cent of viewers, followed by comedy serials, family drama and serials, Hindi feature films and news/ news-based programmes garnered 34 per cent, 37 per cent, 38 per cent and 56 per cent respectively.

Producing a show for the regional audience is costs less than the Hindi speaking market. Rege said that the cost of production will increase with inflation and other things such as the salaries of the employees, but the allocated cost of production needs to be decreased down the line. “Globally also we try out newer technologies, newer processes to follow to reduce cost without sacrificing quality. We are testing out a few technologies and hopefully in the near future we would be able to do this in India as well,” he added.

The company’s new focus is on scripted formats. Rege doesn’t count web series as digital property but rather a scripted property meant for a different audience that consumes content on different platforms.

As far as TV’s relevance in the digital age is concerned, Rege said that the future of TV is large even now. “Digital platforms have been offering a certain premium content that will be far and few in between because I think that Netflix doing Sacred Games has found the right spot. So we see the activity will go up and also Voot has just announced a number of shows. Similarly, Hotstar, ALTBalaji, Amazon and Netflix also have a lot coming up,” he said.

There are a decent number of players in the market for programming and what remains to be seen is the amount of content they need to put on air to create a good library. For this year, apart from its regular diet of Bigg Boss and Fear Factor, there are investments in scripted genres. A certain book’s rights and some original ideas are under development.

Endemol’s aim would be to retain the shows’ IPs. “While everyone thinks that it is easy to do that on web series, it will depend on how it will be monetised. If there is a clear monetisation potential, then we can take the risk of an X amount of the total cost of production. When you go ahead you know where the money is coming from and how much of it is coming to us. Unless that is completely clear it is not easy to take the risk and therefore it is still some time away, but the attempt is to keep every IP of the shows that we produce,” he said. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/flix.jpg?itok=Ur43FBM_
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/smriti.jpg?itok=PZiuoicm
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/ganga.jpg?itok=H7BNoB2s
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/t_tv_punjabi.jpg?itok=S7j173Rc
New FTA channel T TV to focus on Punjabi audience

T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/re.jpg?itok=ab6NQhhE
ARG Outlier Media writes to TRAI, accuses News18 India of flouting landing page directive

ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/abby.jpg?itok=9MZhUc6j
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/discvoeryu.jpg?itok=IQ7Sndek
Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/ele.jpg?itok=Zm4iItwH
Analysis: Latest news television trends and consumption patterns

The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India are ‘news channels’. It further states that news, which commands a 7 percent share of viewership, garnered a disproportionately high share of advertising volumes.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/motu.jpg?itok=J_d92mnz
Kids prefer home-grown content, feature films on TV

The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories