Television

Zee TV?s new weekend detective drama costs 50% more to produce

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/04/sonia.jpg?itok=Ev0L3mrD

MUMBAI: Women empowerment is Zee TV?s new motto as it embraces the recently adopted brand philosophy ? ?Aaj Likhenge Kal?. Its latest weekend primetime show Detective Didi will attempt to inspire the girls of India by showing how Bunty Sharma chooses a bold career of a detective in a male-dominated field.

Produced by Manik Bedi and Ila Bedi Dutta, the show is both set and shot in the bylanes of Delhi. Bedi, who has previously produced Hitler Didi, says that the investment is also 50 per cent more because of the location change. ?The entire crew has been brought from Mumbai for the shoot. It?s an expensive experiment,? he says. The shooting schedule is one year and so planning is being done three months in advance.

The local police are supporting the shoot as they cover iconic Delhi locations like Chandni Chowk, Jama Masjid, India Gate and Parliament House. ?We are mobilising in a way that it is similar to shooting in Mumbai,? he adds.

Zee TV deputy business head Deepak Rajadhyaksha says that the character demanded Delhi due to its different socio-cultural ethos and to give authenticity to the adventures. He agrees that shooting cost is higher but the channel can manage it.

Following up Detective Didi?s new time slot of 8-9 pm on weekend, the channel will be opening more such slots. ?There is no recipe for success and this show is a big experiment. What we can control are understanding sentiments, requirements and the aspirations and to portray them effectively through the shows,? says Rajadhyaksha.

Similar shows on other channels target the 9 pm slot but Zee didn?t want to cater to a pure crime audience but rather those that can be relatable to and viewed by families. A few years ago, the channel experimented with Neeli Chhatri Waale at this time which took a dive in ratings after the initial hype. ?Our new programming strategy is to provide three different entertainment types from 8-11/11.30 pm,? reveals Rajadhyaksha. If Didi makes a mark in one year, the channel may give the producers a longer lifeline. This is also Zee?s first attempt at a detective drama on the weekend.

Rajadhyaksha says that Didi?s storytelling is different from others because of two episodes making one story. That leaves room for just the weekend slot. Bedi says this is better for producers since one topic will be explored on two consecutive days and so the recall value is higher. Zee TV was the one to decide the time slot for the show, which begins on 9 December. Bedi also explains that the success of a show doesn?t solely depend on the time slot, though that is a major factor.

In the show, Bunty is assisted by a second character Bhim Singh Bhullar and it will attempt to be hilarious as the duo takes different routes to solve cases. Dutta says that Bunty is the reflection of many ambitious Indian women who don?t forget their family responsibilities. ?She isn?t a professional detective. She is an amateur with an uncanny knack for spotting crime and arresting it in time. The emotional aspects of a situation help her in cracking a case.?

The earlier name for the show was Delhi Crime Diaries but that would have made it Delhi-specific, says Dutta. Instead, the producers thought of using the common term ?didi? to make it relatable to the audiences.

Detective Didi is being sponsored by Bagh Bakri Mili Chai, Flamingo Knee Cap and Pillsbury Cookie cake, special partner ? Combiflam Icy hot. It is hunting for a title sponsor.

Didi follows the lives of special agent Bhim Singh Bhullar and private detective Bunty?s journey, amidst their professional assignments, making way for some lighter moments while they investigate the city?s most baffling criminal cases. While Bhim is a jolly cop from the Delhi crime branch who investigates staying well within the rule book, Bunty takes matters into her own hands as she has no faith in the capabilities of the police. In the chase for who solves the case first, Bhim and Bunty, a man and a woman who can?t stand each other, fight tooth and nail to catch criminals and solve many interesting cases. Brilliant at their work and having their own individual strengths, they employ distinctly different methods while solving the same cases. But, when both Bunty and Bhim work together as a unit despite their differences, they seem to successfully solve cases with relative ease. Playing the dynamic character of Bunty Sharma is actor Sonia Balani while Manish Goplani will be seen stepping into the pivotal role of Bhim Singh Bhullar.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/zee.jpg?itok=BLz1u0z9
Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Colors_Bangla1.jpg?itok=BJ2UigU_
Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

Colors Bangla and Jalsha Movies swapped their third and fourth positions in the Bengali space in the BARC data’s week 37. Big Ganga and Bhojpuri Cinema exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Marathi, Tamil and Telugu market, no changes were observed....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Republic-TV.jpg?itok=enRQxZQz
Republic TV leads English news in BARC week 37

NDTV 24x7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/divya.jpg?itok=CNzzoXs2
ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse. Further fortifying its leadership at ALTBalaji - India’s largest platform for original and exclusive digital content, the company announced the appointment...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dsport.jpg?itok=hnh7hjMh
DSport to broadcast Laver Cup from 21-23 September

DSport will bring live action from the second edition of Laver Cup, a men's tennis tournament between teams from Europe and the rest of the world to be held in Chicago from 21-23 September 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dnpa_0.jpg?itok=cmsK3D6w
India’s top media companies announce formation of Digital News Publishers Association

Amidst a plethora of industry bodies and sectoral alliances in the Rs. 1.5 trillion Indian media and entertainment sector, another such organization today took birth. It has been christened the Digital News Publishers Association (DNPA). 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/raj.jpg?itok=6azkvKHY
Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious "...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/gainers.jpg?itok=AbeuHy2U
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/aajtak.jpg?itok=HOxmssOt
Aaj Tak most watched Hindi News channel in 2018

BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)-be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories