Television

The Promaxbda Awards Rolls Out Its Heavy-Duty Line-Up For Its Marketing Workshop And Masterclass Sessions

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Mumbai, 24th April 2018: A 360 degree spin at the PromaxBDA India this year guarantees hobnobbing with some of the biggest creative minds of the world.

Start with the Marketing Workshop by Bex Schwartz who is the Executive Creative Director and Director at Cause +Effect. Get tips, techniques, and best practices for using social media to amplify your voice and tickle your audience’s fancy. This workshop will examine excellent examples of omnichannel TV promotion and explore analytics and metrics for watching social engagement transform into ratings.

Next comes Tim Horwood’s Masterclass about the changing creative space of Africa. 

Tim comes with 26 years of experience in the African broadcast industry. The world’s perception of Africa is riddled with stereotypes and misconceptions. In this session, Tim will be discussing the new, contemporary African creative space and showcasing some exciting work being produced in the rapidly growing music, TV and creative environments.

The power-packed masterclass sessions continue with truTV’s Puja Vohra and creative mastermind Glenn Urquhart. 

During her masterclass, Puja will break down the award winning #TruTVIsAThing campaign- how she and her team took on an army of twitter trolls and won! According to Puja, her session- Know Thyself (and be as funny as hell), will help you understand how to “tap into the power of great, real-time self-aware social media content”.

The multi-disciplined Glenn Urquhart comes with experience in copywriting, direction, music production, journalism and commercials. Glenn’s session Curiosity Skilled The Cat promises to reveal a secret formula to an effective creative. Speaking about his session, Glenn says, “You can expect a huge shot in the arm, its basically about creative inspiration. There will be a robust discussion about what makes a good creative. Because a good creative doesn’t happen in a vacuum.” 

The masterclass sessions follow the much sought after Promo Workshop: THE [V]MACHINE, which is scheduled to take place on 22nd May 2018, at Indian School of Design and Innovation, Mumbai. The [V]MACHINE offers to be a unique drill where three hardcore creative geniuses: Rob Middleton, Arnab Chaudhuri and Pete Bishop come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms. 

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