Television

Green Gold, TV Asahi to co-create new Ninja Hattori episodes

TV Asahi will have rights to all creative calls as well as the IP

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/21/Green-Gold.jpg?itok=0TGkQbF4

MUMBAI: The creator of India’s largest animated character is going abroad. Green Gold Animation, the company behind Chhota Bheem, is collaborating with Japanese broadcaster TV Asahi and its animation production arm Shin-ei Animation to produce new episodes of a show that’s also popular in India, Ninja Hattori. Though TV Asahi has all rights to make creative calls, Green Gold can contribute in cultural or custom-oriented inputs to the script.

Green Gold Animation content sales VP Bharath Laxmipati says, “Japanese flavour is something that we never had. Doraemon is not today’s time; it is from the 70s time. So, as of now, it is very important for the artists to always learn multiple styles and the collaboration with Japanese production house— Shin-ei will help them understand storytelling in very different lines. So that’s one of the reasons, apart from the strategic reasons, to produce Japanese content.” The new episodes of Ninja Hattori will be created in 2D-HD through a digitally mastered process. 

While some say Japanese content was used as fillers when the price to produce home-grown content was steep. But Laxmipati objected that it is unfair to slot that content as such. He says, “If you see viewership ratings, Japanese content is doing well. Of course, localised content like Chhota Bheem and others are today’s flavours but there are also places where Japanese content are still working well with the audiences.”

TV Asahi will hold the IP rights for the new series. When asked about retaining the IP rights for a production house’s creation, Laxmipati says that most broadcasting houses want to retain the IPs. “We are taking the initial risk of investing into IPs, so the production houses if they turn into pure production houses without the thought of having an output from the IP outrage broadcast, will die down because they don’t have the incentives to perform better and to further invest in creative energies.”

He suggested that there has to be a win-win model for both. The broadcasters and the studio producing their IPs should come together where it shouldn’t be 'my way or the highway', it should be a new way, where both are winning this process where some territories will be with the broadcasters, a few of them will be given to the production houses. He added that there has to be a certain limit to hold on and a certain extension of the property that will be given to exploiting like licensing or merchandising, product or promotional and among others. “So there are a lot of things on the table that the studios and the broadcasters can come together on, but this is only possible if the IP is successful,” he concludes.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/Prime_Day.jpg?itok=YYBduO7J
With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/kabaddi.jpg?itok=rzdA8u0k
#IsseToughKuchNahi say all twelve captains of VIVO PROKABADDI SEASON 7

MUMBAI: VIVO Pro Kabaddi League, one of the most-anticipated sporting events of the calendar is back with Season 7 begins on 20th of July 2019 in Gachibowli, Hyderabad. Unveiling the coveted trophy, the captain of all 12 teams came together to speak about the excitement for the upcoming season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/star-movies.jpg?itok=CpNi1tDR
Look Beyond What’s Visible and Travel in Time with Star Movies’ Movie of the Month, A Wrinkle in Time

MUMBAI: Star Movies, one of the leading English Movie Channel, is geared to entertain all ages and make you travel in time and space with its Movie of the Month, A Wrinkle in Time. Based on a 1962 book which has been in and out of controversies ever since, the movie still grossed over $132 Million...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/bindass.jpg?itok=NkWHj3ln
Zee Cinema to air blockbuster entertainer Bindass Rani (Kolamaavu Kokila) on Tuesday, 23rd July

MUMBAI: Nelson Dilipkumar’s ‘Bindass Rani’ is a dark comedy crime film revolving around the drugmafia. Starring superstar Nayanthara, as a shy yet street smart girlwho is forced into becoming a drug peddler for the sake of her family. Zee Cinema is set to premiere the riveting tale of Bindass...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/sanskar.jpg?itok=0Jxnys-i
Manoj Tyagi, CEO Of Sanskar TV, honoured by World Book Of Records

MUMBAI: The CEO Of Sanskar TV, Mr. Manoj Tyagi, has been honoured by World Book Of Records, London for promoting spiritual and Vedic wisdom across the globe at The Mayors Office, Harrow, London. On this occasion the award was presented to Mr. Manoj Tyagi by Dr. Diwakar Sukul (Chairman of WBR,...

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/one.jpg?itok=fzcn6Lww
One Life Studios brings world class content to India

MUMBAI: One Life Studios becomes the exclusive distributor of the award-winning American series “Breakers”, a Deo Tv original. One Life Studios, a subsidiary of Swastik Productions, thrives on telling Indian stories to the world. Now with the changing trends, One life Studios has decided to bring...

Television Production House Post Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/jsw.jpg?itok=hFb-UZGG
APL Apollo announced as principal sponsors of Haryana Steelers for Pro Kabbadi League Season 7

MUMBAI: One of India's largest Steel Pipes Manufacturers, APL Apollo was announced as the principal sponsor of Haryana Steelers for the seventh season of the Pro Kabbadi League. The JSW Sports-owned franchise made the announcement at their new home ground in Panchkula which will see APL Apollo...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/star.jpg?itok=3isbbU9l
Home to the World’s Best Content with 156 Emmy Nominations

MUMBAI: Star World, India’s leading English Entertainment channel, is known for airing some of the most popular and critically acclaimed television shows in the country. Once again, with the announcement of the 71st Emmy Awards nominations, the channel establishes itself as the source of all things...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/history.jpg?itok=FtP1GbaX
On its 50th Anniversary, HISTORY TV18 unveils “Moon Landing: The Lost Tapes.”

MUMBAI: On the 50th anniversary of NASA’s most audacious achievement, "Moon Landing: The Lost Tapes" reveals the incredible true story of mankind’s greatest leap. “Moon Landing: The Lost Tapes” premieres 19th July, 10 PM exclusively on HISTORY TV18.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories