Television

DQE strengthens digital media strategy to monetise content

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MUMBAI: As part of its digital media strategy, entertainment production and distribution company DQ Entertainment have launched two YouTube channels- Power Kids and Tiny Toonz in association with leading multi channel network Whacked Out! Media (WOM).



Power Kids will showcase animated content for children aged five and above while Tiny Toonz will be aimed at younger children. It will also launch its content and games on other platforms such as Google Play store, Amazon and iTunes.



The reason for the new digital initiative is to make full use of its rich animated library and target all platforms including apps, smartphones, tablets, social media etc. DQ is banking on this to substantially add to grow revenue. WOM will be a strategic digital media partner for YouTube, allowing DQ to monetise its animated properties and mobile games.



DQ Entertainment chairman and CEO Tapaas Chakravarti said, “The majority of our audience today are constantly online consuming large amounts of animated content through mobiles, tablets and smart TVs from YouTube and other digital media platforms. Having established our footprint globally, DQE is perfectly positioned to leverage our extensive resources and content library for this high growth sector of the entertainment industry. We hope this will help us to reach wider global audiences. We are excited to work with WOM who are a leading MNC with vast experience in the digital ecosystem. We are confident that WOM will help us expand our global digital presence and reach new markets.”



Whacked Out! Media MD Ramkrishna Veerapaneni said, “We are delighted to be working with DQ Entertainment to create a new online platform for children. We hope that DQE Digital World will become the ultimate destination for catrtoons, games and lots of fun content for kids all over the world.”



DQE content includes The Jungle Book, Peter Pan, Lassie, Iron Man, Robin Hood, Casper etc. It will also show exclusive online educational entertainment content.

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