Television

20 years later, 'The Powerpuff Girls' still breaking stereotypes

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/27/PowerpuffGirls.jpg?itok=gj9jXzw8

MUMBAI: Home-grown animation is finally finding its way to Indian kids’ TV channels but the fact remains that most of the cartoons are predominantly male-oriented. Whether it is a storyline revolving around boys or about a male protagonist, the number of stories about girls is limited. Indian channels are replete with examples such as Chhota Bheem, Pokemon, Doraemon, and Popeye (wherein Olive Oyl is constantly in the need of being rescued).

One show, which has been the bastion of Cartoon Network (CN) for more than two decades, is The Powerpuff Girls. Produced by Cartoon Network Studios with Nick Jennings as executive producer and Bob Boyle as co-executive producer; it has earned more than $2.5 billion in retail sales in its lifetime. The cartoon was dubbed in various languages such as Japanese, Korean, Brazilian Portuguese, European Portuguese, Finnish and Danish.

It was in 1995 when the heroic girls got their first animation showcase on a programme called What a Cartoon! Only in 1998 did The Powerpuff Girls get taken seriously with the final episode concluding on 25 March 2005. Blossom, Bubbles and Buttercup weren’t merely cartoons but an image of women empowerment to every girl on the planet. The popularity soared among girls who could finally connect with avatars that represented their inner ambitions of making the world a better place.

Come February, the network is celebrating its 20th anniversary with the global rollout of new episodes, events and products that will continue till 2019. The fourth sister, Bliss, will also return throughout the year.

In most shows around that time, and even now, male characters were given the more masculine qualities like strength, valour, courage and the tag of being the ‘rescuer’ while the females were restricted to roles of the humble daughter or girlfriend or a side character (Misty in Pokemon, Shizuka in Doraemon). The transformed world hasn’t impacted these characters from being named as ‘all-time favourites’. The vast differences in the personality traits between the strong, funny, deceitful, greedy, smart, charming male characters against the humble, soft-spoken, dependent female characters frame the plot of these shows.

Today efforts are being made to show female characters without the sexism implicit of earlier times. The cases in point are Merida from Brave, Princess Elsa from Frozen and Princess Riley from Inside OutKim Possible was also a groundbreaking show aired in 2002-2007 that showed the life and adventures of a teenage girl.

Kids imitate what they see and especially characters they fall in love with. These early-age behaviours mould their adulthood as well, making it a strong case for producers to create a balance and indulge in enforced role-reversal.

Also Read:

NICK & Motu-Patlu films most watched kids channel & programme in BARC week 13

Kids today watch more animated content than ever

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ekladki.jpg?itok=B9yZexse
Witness an unconventional love story with ‘Ek Ladki Ko Dekha Toh Aisa Laga’ only on Sony MAX

With a fresh take on contemporary romance, ‘Ek Ladki Ko Dekha Toh Aisa Laga’ broke away from the conventional clichéd love stories portrayed in Bollywood

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/republic.jpg?itok=pallBo7p
Republic TV back on top as most watched English news channel

In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new tariff regime, pubcaster Doordarshan’s English News channel DD India had sprung a...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/starspoerts1.jpg?itok=AYOwrjtU
BARC week 15: Star Sports 1 Hindi rides on IPL high to lead across genre viewership

It is the third week since the commencement of India’s richest league and for the second week in a row Star Sports 1 Hindi led viewership ratings as per Broadcast Audience Research Council of India (BARC) weekly ratings for the top 10 channels across genre in week 15 of 2019 ().

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/chaneels.jpg?itok=74KE-z4R
Nepal’s ad-free foreign channel proposal worries Indian broadcasters

A bill proposed by Nepal which says that foreign broadcasters should be made to air their channels without advertisements has got Indian players worried, according to a Hindu Business Line report.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories