Zeel channels continue to rule Hindi GEC in steady across genres' list

BENGALURU: The channels present in the top 10 channels Across Genres list for week 38 of 2017 (Saturday, 16 September 2017 to Friday, 22 September 2017) by Broadcast Audience Research Council of India (BARC) remained the same as in week 37 of 2017. There were small movements lower down in order with some channels moving up and some moving down the ranks in week 38 as compared to week 37.

Once again, in what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 38 of 2017,with improved ratings as compared to the previous week. Zeel’s flagship Hindi GEC Zee TV was at second place behind the Sun Network’s flagship Tamil GEC Sun TV. At third place was Zeel’s FTA Hindi GEC Zee Anmol. Like in the previous week, the Balaji Telefilms produced Kumkum Bhagya and its spinoff Kumkum Kundali (Kumkums’) continued to contribute to Zee TV’s ratings in the overall Hindi GEC market (U+R).It was the Grazing Goat Pictures Pvt. Ltd produced soap Jamai Raja in the Hindi GEC rural markets that have helped Zee Anmol bolster its ratings. Both the Kumkums’ have also helped Zee TV gain ratings in the Hindi GEC urban markets.

Seven Hindi GEC channels, two Telugu GEC channels and one Tamil channel made up BARC’s weekly list of top 10 channels across genre All India (U+R): 2+ Individuals list for week 38 of 2017. From the network’s perspective, three channels from Star India, two channels from Zeel, Sun Network and Sony Pictures Network India (SPN) each and one channel from Network 18 or Viacom 18 comprised the top 10 channels across genres list for week 38 of 2017.

As mentioned above, Sun TV ruled the across genre list in week 38 of 2017 with 1,033.729 million weekly impressions followed by Zee TV with 717.655 million weekly impressions. Zee Anmol was at third place with 701.571 million weekly impressions followed by the Star Network’s flagship Hindi GEC Star Plus with 596.472 million weekly impressions as compared to last week’s 635.67 million weekly impressions, at fourth place.

Star India’s newly renamed and FTA Hindi GEC channel Star Bharat was at fifth place in week 37 of 2017 with 594.202 million weekly impressions followed by Viacom 18’s flagship Hindi GEC Colors at sixth place with 592.831 weekly impressions, higher than the 571.014 million weekly impressions of week 37 of 2017. Once again led by the viewership of the Kaun Banega Crorepati, SPN’s flagship Hindi GEC Sony Entertainment Television was at seventh place with 547.79 million weekly impressions.

Sun Network’s flagship Telugu GEC with 540.683 million weekly impressions was at eighth place as compared to the tenth place in week 37.  Star India’s flagship Telugu GEC Star Maa was at eighth place in the weekly top 10 channels across genre list with 537.934 million weekly impressions  at ninth place followed by SPN’s women focused Hindi GEC Sony Pal with 527.803 million weekly impressions completed the top 10 channels across genre list at tenth place in week 37 of 2017.

Please refer to the figure below:


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