Television

Zeel channels continue to rule across genres

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BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of India (BARC) data for week 37 of 2017 (Saturday, 9 September 2017 to Friday, 15 September 2017) show Zeel’s flagship Hindi GEC Zee TV at second place behind the Sun Network’s flagship Tamil GEC Sun TV. At third place is Zeel’s FTA Hindi GEC Zee Anmol. While the Balaji Telefilms produced Kumkum Bhagya and its spinoff Kumkum Kundali (Kumkums’) along with Sa Re Ga Ma Pa Little Champs continue to contribute to Zee TV’s ratings in the overall Hindi GEC market (U+R), it is the Grazing Goat Pictures Pvt. Ltd produced soap Jamai Raja in the Hindi GEC rural markets that have helped Zee Anmol bolster its ratings. Both the Kumkums’ have also helped Zee TV gain ratings in the Hindi GEC rural markets. And Kumkum Bhagya and Sa Re Ga Ma Pa Little Champs in the Hindi GEC urban markets have also helped Zee TV in the ratings battle.

Seven Hindi GEC channels, two Telugu GEC channels and one Tamil channel made up BARC’s weekly list of top 10 channels across genre All India (U+R): 2+ Individuals list for week 37 of 2017. From the network’s perspective, three channels from Star India, two channels from Zeel, Sun Network and Sony Pictures Network India (SPN) each and one channel from Network 18 or Viacom 18 comprised the top 10 channels across genres list for week 37 of 2017.

As mentioned above and as has also been the norm, Sun TV ruled the across genre list in week 37 of 2017 with 1,008.79 million weekly impressions followed by Zee TV with 675.658 million weekly impressions. Zee Anmol was at third place with 673.992 million weekly impressions followed by the Star Network’s flagship Hindi GEC Star Plus with 635.67 million weekly impressions at fourth place.

Star India’s newly renamed and FTA Hindi GEC channel Star Bharat was at fifth place in week 37 of 2017 with 617.819 million weekly impressions followed by Viacom 18’s flagship Hindi GEC Colors at sixth place with 571.014 million weekly impressions. Led the viewership of the Kaun Banega Crorepati, SPN’s flagship Hindi GEC Sony Entertainment Television was at seventh place with 558.178 million weekly impressions.

Star India’s flagship Telugu GEC Star Maa was at eighth place in the weekly top 10 channels across genre list with 534.463 million weekly impressions followed by SPN’s women focused Hindi GEC Sony Pal with 532.615 million weekly impressions. Sun Network’s flagship Telugu GEC with 520.117 completed the top 10 channels across genre list at tenth place in week 37 of 2017.

Please refer to the figure below:

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