Television

×

Zee Café's new Rated 'H' shows to captivate millennials (updated)

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/13/Aparna_Bhosle.jpg?itok=R4_MrmdU

MUMBAI: Zee Café viewers can expect fresh entertainment in its upcoming slot Hollywood on Café from 16 October. 5 new drama series – The Young Pope, Taboo, 11.22.63, The Son and Guerrilla – will air from Monday to Friday at 9 pm.

These new shows are a part of its new concept called ‘Rated H’, where TV shows are made with Hollywood-scale budgets, with intriguing, refined and compelling narratives, and provide a unique and extremely premium experience. Hollywood names like Tom Hardy, Jude Law, Pierce Brosnan, Idris Elba and James Franco will be the highlight of the shows.

Despite other broadcasters leaning towards the digital medium, Zee Café still considers TV as the king of content. Considering the Year-to-date ratings from April, the channel claims to have maintained its top position.

ZEEL business cluster head-premium and FTA-GEC channels Aparna Bhosle says, “The English entertainment sector, which has a market of Rs 3.5--4,5 billion, has always been niche and exposing more people to the content will help in its expansion. To stay true to our tagline of ‘All Eyes On You’, we must keep engaging our audience with new shows.”

The section targets discerning millennials who crave scale and quality. An all-round marketing plan, while keeping in mind the scale of the shows and unconventional storylines, has been adopted. Advertisers on board include Renault Captur, Blender’s Pride Fashion Tour Music CDs, Nokia Smartphones and Engage Perfume Spray. "Zeel has an ongoing outdoor marketing deal with the airports authority (of India - AAI) at its Mumbai and Delhi locations," Bhosle said.

The 5 drama series are:
The Young Pope is an English-language Italian drama television series created and directed by Paolo Sorrentino. The series stars Jude Law and Diane Keaton. It was co-produced by European production companies Wildside, Haut et Court TV, and Mediapro. It has only one season with 10 episodes in it and the runtime is 46-60 minutes. It will air on Mondays at 9 PM.

The Son is an American drama television series of 10 episodes based on the 2013 book of the same name by Philipp Meyer. The show was created and developed by Meyer, Brian McGreevy, and Lee Shipman. The runtime is 42- 49 minutes. On May 12, 2017, the series was renewed for a second season. It will air on Tuesdays at 9 PM.

Taboo is a British television drama programme produced by Scott Free London and Hardy Son & Baker. It was created by Steven Knight, Tom Hardy, and his father, Edward Hardy, and is based on a story written by Tom and Edward Hardy. The eight-part series, set in 1814, begins with James Delaney (Tom Hardy) returning to England after spending twelve years in Africa with fourteen stolen diamonds, following the death of his father and when the war with the United States was nearing its end. The runtime of the series is 55-57 minutes. Taboo will air Thursdays at 9 PM

11.22.63 is an American science fiction thriller mini-series based on the book 11/22/63 by Stephen King, and consisting of eight episodes. The series is executive-produced by J. J. Abrams, King, Bridget Carpenter and Bryan Burk, and produced by James Franco, who also has the main role. The production companies involved are Bad Robot Productions and Warner Bros. Television. The runtime of the series is 44-81 minutes. 11.22.63 premieres 18 October, Wednesdays at 9 PM.

Guerrilla is a six-part British drama mini-series set in early 1970s London, against the backdrop of the Immigration Act 1971 and British black power movements such as the British Black Panthers and Race Today Collective. It was written and directed by John Ridley and stars Idris Elba, Freida Pinto and Babou Ceesay in leading roles. The production company is ABC Signature studios. The runtime is 60 minutes. Guerrilla premieres 20 October, Fridays at 9 PM.

Out of the five, the channel has digital rights for The Young Pope, Taboo and Guerrilla.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/times_networkm.jpg?itok=K608WdhD
Times Network reduces Mirror Now MRP, launches new bouquet for English movie channels at Rs 10

MUMBAI: Times Network has revised the MRP of Mirror Now and introduced a new bouquet of three channels Romedy Now, Movies Now and MNX at Rs 10. According to the new Reference Interconnect Offer (RIO), the broadcaster has reduced the MRP of news channel Mirror Now to Rs 0.5 from Rs 2.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/COLORS%20Tamil.jpg?itok=lBiR_c8M
COLORS Tamil extends fiction line-up from Monday to Saturda

On popular demand, COLORS Tamil has announced an extension in the telecast of its fiction line-up. Starting 17 August 2019, viewers can now catch their favorite show from Monday to Saturday, offering a perfect start to an entertaining weekend packed with action, drama and more.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/RK-Arora.jpg?itok=OgQepPCQ
iTV Network appoints R K Arora as director - strategy and planning

Noida: In an announcement made on Friday by iTV Network, R K Arora joins as director - strategy and planning. Arora has a wealth of leadership experience of around two-and-a-half decades in the news broadcasting, spanning the entire spectrum from strategic vision and planning to execution. He has a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/itv_net.jpg?itok=APVBlEN7
iTV Network gives additional charge to Varun Kohli, strengthens senior management team

MUMBAI: iTV Network on Friday announced strengthening its senior management team with CEO Varun Kohli being handed additional responsibility for print companies. Kohli is currently handling India News, NewsX, digital assets and is providing strategic direction, leading teams and strengthening...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Star%20Sports.jpg?itok=qPNmXLWL
Announcement of Indian men's cricket team coach at 6PM today on Star Sports

Star Sports, India’s leading broadcaster and the ‘Home of Cricket’ to telecast the big and official announcement of the coach of the Indian Men’s Cricket Team today at 6PM on a special programming show ‘Follow the Blues LIVE’ on Star Sports 1 SD/HD. The segment on the show will witness the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/TED%20Talks.jpg?itok=c8e0-tdc
Star India distributes eco-friendly flags on account of India's 73rd Independence Day!

In an encouraging and positive endeavour towards a greener India, Star India has distributed eco-friendly National flags which have been sourced from 21Fools. With a novelty in thought, these flags are made out of waste cotton and are embedded with marigold seeds.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Shemaroo_New_Logo.jpg?itok=Nw_eSngf
Shemaroo Entertainment brings devotees closer to Lalbaugcha Raja

Shemaroo Entertainment Limited, India’s leading content powerhouse, has acquired rights for the live feed of one of the most popular Ganpati Mandals of Maharashtra-“LALBAUGCHA RAJA” for Mobile apps, Internet and DTH platforms.

Television Production House Online Content
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Viacom-18.jpg?itok=7XCv0n7G
This Independence Day, Viacom18 celebrates many facets of freedom for Indians

India’s youngest and fastest growing media and entertainment network, Viacom18 celebrated the country’s 73rd Independence Day with a host of integrated campaigns that celebrated the spirit of today’s India and what independence means to its citizens.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/fat.jpg?itok=lCT_SieO
Insight TV Announces Co-Production with VICE Studios for Streetkings in Jail

Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, is announcing details of its gritty new series Streetkings in Jail, a co-production with VICE Studios, the production company from VICE. Featuring 4 x 44 minute episodes, Streetkings in Jail will launch on...

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories