Television

Zee Studio enters; History TV18 replaces Discovery in BARC week 52

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MUMBAI: Movies Now 2 made an exit making way for Zee Studio. The players in the English Movies genre witnessed an increase in the ratings.  In the Infotainment space, History TV18 toppled Discovery Channel, thus dominating the genre. Players in the factual entertainment genre also observed a substantial hike in its viewership.

According to the week 52 ratings data of Broadcast Audience Research Council (BARC) India, channels in the English Entertainment space saw mixed ratings. Star World dominated the genre. Living Foodz with an increase in the ratings was at the numero uno place in the Lifestyle space.

English Entertainment 

Star World hoped on to the number one position thus dominating the genre with 238 Impressions (‘000s). Comedy Central with a decline in the ratings sustained at the second spot with 192 Impressions (‘000s) followed by Zee Café with 166 Impressions (‘000s). AXN fell to the fourth position with 155 Impressions (‘000s) whereas Colors Infinity SD maintained itself on the fifth rank with 84 Impressions (‘000s).

English Movies 

Sony Pix with an increase in the ratings continued to dominate the genre with 2736 Impressions (‘000s). Movies Now with 2684 Impressions (‘000s) stood at the number two position. Star Movies with 2658 Impressions (‘000s) grabbed the third position followed by Zee Studio at the fourth position with 1807 Impressions (‘000s). HBO took the fifth place with 1605 Impressions (‘000s).

Infotainment

History TV 18 toppled Discovery Channel this week ruling the genre with 5616 Impressions (‘000s). Discovery Channel was at the second spot with 5443 Impressions (‘000s). National Geographic with 3174 Impressions (‘000s) and Animal Planet with 3044 Impressions (‘000s) took the third and fourth position, respectively. Nat Geo Wild stood at the fifth position with 2932 Impressions (‘000s).

Lifestyle increase

Living Foodz with a hike in its ratings sustained its number one position with 1801 Impressions (‘000s). Fox Life took the second berth with 867 Impressions (‘000s) followed by Food Food  with 577 Impressions (‘000s). FYI TV 18 with 519 Impressions (‘000s) and TLC with 502 Impressions (‘000s) bagged the fourth and fifth position, respectively. 

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