Television

What’s in a name: Should BARC India withdraw from trademark registry?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/30/tv%20viewership%20priority4.jpg?itok=CRBZ-IDa

MUMBAI: William Shakespeare once said, “What’s in a name,” but when he said that little did he know that even an acronym could become a cause of concern!

In a recent development, the new television viewership measurement body, Broadcast Audience Research Council (BARC) India was sent a letter by Trombay based nuclear research organisation Bhabha Atomic Research Centre (BARC). Wondering why? Well, it was for using the same acronym: BARC.

The newly launched television measurement body has been having a lot of teething problems. Not only does it have to deal with the anxiety of broadcasters and advertisers, who are still getting used to the numbers released every Wednesday starting 29 April, but it has also been in news for the Ministry of Information and Broadcasting asking it to stop releasing data till the registration process was complete. While this was resolved and BARC India continued releasing its data, it has got into trouble now for using the acronym BARC.

As reported by Economic Times, Bhabha Atomic Research Centre controller R P Raju in his letter to the Broadcast Audience Research Council has said that the Bhabha Atomic Research Centre has been using the acronym for decades and is popularly known by it. Thus, according to Raju, the acronym ‘BARC’ should be for the exclusive use of the institution and not be used by the measurement body.

Taking it a step further, Raju has now taken up the issue with the trademark registry for registration. BARC controller, vide his letter, has asked Broadcast Audience Research Council to immediately stop using the acronym 'BARC' and also withdraw applications filed by it with the trademark registry for registration of the same trademark.

While BARC India CEO Partho Dasgupta did not respond to Indiantelevision.com’s calls or messages, an industry source informed that the rating agency’s legal team is now looking into the issue.

The big question now is: ‘Is there any need for BARC India to withdraw its registration?’

According to media analysts, Broadcast Audience Research Council is far from any trouble. It can be recalled that the ratings body had in July 2014 changed its logo, giving it the shape of a Rubik’s Cube. Another change, which took place, then was that the word ‘India’ was added to the logo. Thus, BARC became BARC India. While its website URL always contained India (www.barcindia.co.in), the logo donned the acronym BARC, which all changed in July, last year.

Another point, which can be noted is that Broadcast Audience Research Council is not the only one using the acronym BARC. For instance, Bangalore Analytical Research Centre, an engineering and environment service provider too uses the same acronym. Log on to www.barcindia.com and you can be introduced to another BARC. So will Bhabha Atomic Research Centre go behind it as well?

Not only this, if one visits the television measurement body’s website, the acronym used is BARC India and not BARC.

While the legal team at BARC India is busy framing their responses, we at Indiantelevision.com hope that the ratings body remains in news only for its television viewership numbers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Vinit%20Thakkar.jpg?itok=aeaZjw86
Universal Music India promotes Vinit Thakkar as SVP

MUMBAI: Universal Music India has announced that Vinit Thakkar has been promoted to senior vice president, Universal Music India. Universal Music India is part of Universal Music Group, the world leader in music-based entertainment.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Poorna.jpg?itok=L8uHcmrS
Tata Elxsi VFX creates Mt. Everest's vastness for Bose’s 'Poorna'

MUMBAI: Tata Elxsi, a leading design company, has collaborated with filmmaker Rahul Bose, to provide world-class VFX for Poorna - a biographical adventure film based on Poorna Malavath, the youngest girl to climb Mount Everest at the age of 13 years 11 months.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Kannada%20TV.jpg?itok=s70TMaR4
Colors launches finite series on Kannada TV, love triangle blossomed on Bigg Boss

MUMBAI: Television experience in India is evolving at an exponential pace, so is the need for revolution in the offerings by entertainment providers. With the increasing appreciation of finite series on Indian television, viewers’ have developed an affinity towards the format, leading to a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/indian%20football%20team.jpg?itok=WBBEFfZa
Star Sports to air Nat f'ball till Mar '18, Hotstar to live-stream international fixtures

MUMBAI: Star Sports is now prepared to telecast India team's games starting with a friendly match against Nepal on 6 June. All India Football Federation (AIFF) and Football Sports Development Limited (FSDL), its marketing partners, have shared the national football team’s yearly fixtures. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/np.jpg?itok=R_GCbjai
SPN India to feature in SPE growth in 2018

Sony Corp (Sony) had an investors’ day on 23 May 2017 pertaining to the results for its financial year ended 31 March 2017 (FY-17). It its investor presentation, the company has forecast 12.7 percent growth in revenue of its Sony Pictures Entertainment (SPE) group to $9,346 million for fiscal 2018...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/Republic-02-Story.jpg?itok=gEHc2QVe
Republic TV insists it's FTA, DTH platforms to charge subscribers for viewing?

Republic TV continues to make news even as it reports views and news. Touted as the country’s truly free-to-air (FTA) news channel, however, what is surprising is that some DTH platforms have put a price on the channel and started charging subscribers accordingly a little over a fortnight after...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/ekta-kapoor-800x800.jpg?itok=iRXiG1Pj
Balaji Telefilms net realization for programs improves

BENGALURU: The Ekta Kapoor led Balaji Telefilms Limited (Balaji Telefilms) had 8 shows on air at the end of the financial year 2017 (FY-17, current year, year ended 31 March 2017) on various channels in the country. The company in its investor presentation says that the net realization per hour for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/knivesarnab_0.jpg?itok=e6MtSMSN
COMMENT: KNIVES, ARNAB, & THE OLD GUARD OF ENGLISH NEWS

MUMBAI: The knives are out. The blades are being flashed around. And those involved in the street fight are drawing blood and bleeding as well. Only difference is that the street fighters are not the ruffian kind, rather they are gents who you watch on the TV screen or dressed up to the T in well...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pkl.jpg?itok=trzJ5PPB
PKL Day 2: Category B players cross 5-mn mark with Suraj Desai for Rs 5.25 mn

With the results of day one, Nitin Tomar had emerged with the highest bid of Rs 9.3 million in the PKL auctions.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories