Television

What’s in a name: Should BARC India withdraw from trademark registry?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/30/tv%20viewership%20priority4.jpg?itok=CRBZ-IDa

MUMBAI: William Shakespeare once said, “What’s in a name,” but when he said that little did he know that even an acronym could become a cause of concern!

In a recent development, the new television viewership measurement body, Broadcast Audience Research Council (BARC) India was sent a letter by Trombay based nuclear research organisation Bhabha Atomic Research Centre (BARC). Wondering why? Well, it was for using the same acronym: BARC.

The newly launched television measurement body has been having a lot of teething problems. Not only does it have to deal with the anxiety of broadcasters and advertisers, who are still getting used to the numbers released every Wednesday starting 29 April, but it has also been in news for the Ministry of Information and Broadcasting asking it to stop releasing data till the registration process was complete. While this was resolved and BARC India continued releasing its data, it has got into trouble now for using the acronym BARC.

As reported by Economic Times, Bhabha Atomic Research Centre controller R P Raju in his letter to the Broadcast Audience Research Council has said that the Bhabha Atomic Research Centre has been using the acronym for decades and is popularly known by it. Thus, according to Raju, the acronym ‘BARC’ should be for the exclusive use of the institution and not be used by the measurement body.

Taking it a step further, Raju has now taken up the issue with the trademark registry for registration. BARC controller, vide his letter, has asked Broadcast Audience Research Council to immediately stop using the acronym 'BARC' and also withdraw applications filed by it with the trademark registry for registration of the same trademark.

While BARC India CEO Partho Dasgupta did not respond to Indiantelevision.com’s calls or messages, an industry source informed that the rating agency’s legal team is now looking into the issue.

The big question now is: ‘Is there any need for BARC India to withdraw its registration?’

According to media analysts, Broadcast Audience Research Council is far from any trouble. It can be recalled that the ratings body had in July 2014 changed its logo, giving it the shape of a Rubik’s Cube. Another change, which took place, then was that the word ‘India’ was added to the logo. Thus, BARC became BARC India. While its website URL always contained India (www.barcindia.co.in), the logo donned the acronym BARC, which all changed in July, last year.

Another point, which can be noted is that Broadcast Audience Research Council is not the only one using the acronym BARC. For instance, Bangalore Analytical Research Centre, an engineering and environment service provider too uses the same acronym. Log on to www.barcindia.com and you can be introduced to another BARC. So will Bhabha Atomic Research Centre go behind it as well?

Not only this, if one visits the television measurement body’s website, the acronym used is BARC India and not BARC.

While the legal team at BARC India is busy framing their responses, we at Indiantelevision.com hope that the ratings body remains in news only for its television viewership numbers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories