Television

Week 21: Music channels sees a rise

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MUMBAI: As per Chrome Data Analytics & Media’s opportunity to see (OTS) data, music channels were the highest gainers for the week 21. The genre witnessed a growth of 1.2 per cent in the HSM markets.

In this category, Sony Mix stood at number one position with 88.8 per cent OTS followed by MTV 87.7 per cent OTS, 9XM 82.8 per cent OTS, B4U Music 71.2 per cent OTS and 9X Jalwa 70.8 per cent OTS.

Hindi GECs, this week saw a growth of 0.6 per cent with Star Plus at 96.8 per cent OTS followed by DD National 96.6 per cent OTS, Zee TV 96.4 per cent OTS, Life OK 96.0 per cent OTS and Sony Entertainment also 96.0 per cent OTS at the HSM markets.

With a minor difference, Business News channels in the eight metros saw a gain of 0.4 per cent. Zee Business topped the genre with 80.2 per cent OTS followed by CNBC Awaaz 76.2 per cent OTS, ET Now 69.1 per cent OTS, CNBC TV18 64.3 per cent OTS and NDTV Profit 62.5 per cent OTS.

Lastly, English movies channels gained 0.2 per cent with Movies Now scoring 76.2 per cent OTS followed by PIX 76.0 per cent OTS, Star Movies 68.6 per cent OTS, Zee Studio 64.9 per cent OTS and HBO 63.8 per cent OTS.

As for the genres which saw a drop are Sports channels (All India), Hindi News channels (HSM), Kids (All India) and Hindi Movies (HSM).

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