Week 20 sees the rise of Sports channels

MUMBAI: As per Chrome Data Analytics & Media’s opportunity to see (OTS) data, Sports channels were the top gainers for the week 20.


The genre across India jumped 1.4 per cent with Ten Sports with 77.5 per cent OTS. Kids genre gained 1 per cent across the country with Cartoon Network continuing its reign with 84.6 per cent OTS.


With a minor difference, Business News channels in the eight metros saw a gain of 0.9 per cent. Zee Business topped the genre with 80.4 per cent OTS. Discovery channel with 86.3 per cent OTS topped the Infotainment genre across India which jumped 0.4 per cent.


As for the genres which plunged southwards, Hindi News channels in the Hindi speaking markets (HSM) fell 0.7 per cent. ABP News with 92.1 per cent OTS topped the genre.


Hindi GECs in the HSM and English Entertainment channels in the eight metros saw a drop of 0.4 per cent. Star Plus with 96.8 per cent OTS and AXN with 72.5 per cent OTS, topped their respective genres.


Hindi Movies in the HSM saw a minor drop of 0.1 per cent with Star Gold topping the charts with 95.9 per cent OTS.

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