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Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 45 of 2018.

Top Advertisers:

For week 44, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,43,930 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 69,407 ad insertions followed by ITC Limited with mere 52,297 insertions.

Online e-commerce platform Amazon India stood fifth followed by Procter & Gamble with 31,630 and 27,296 insertions.

Top Brands:

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 17,920 ad insertions.

Hotel searching website Trivago retained its last week’s positions and came in second with 10,393 ad insertions.

A new entry in the top 10 most advertised brands on television this week was Vimal Elaichi Pan Masala with 9,796 insertions followed by Flipkart with 9,694 insertions.

Santoor dropped down several positions and stood fifth with mere 9,536 ad insertions.

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