Television

Trivago top brand in BARC week 1 2019

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the first week of 2019 reflecting top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most from 29 December 2018 to 4 January 2019.

Top Advertisers:

Hindustan Unilever Ltd remains unmoved from its top advertiser spot even in 2019. The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products made 112536 insertions.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic has also maintained its position in second spot with 86436 insertions. ITC too maintained its position on the third spot with 38479 insertions.

Procter & Gamble and Ponds India stood fourth and fifth, with 33622 and 28889 insertions, respectively.

Top Brands:

Trivago maintained its last week’s position on the top spot in the brands category with 10883 insertions. Santoor Sandal & Turmeric climbed up to second position in the first week of 2019 with 9742 insertions.

Toilet and bathroom-cleaner brand Harpic stood an impressive third with 9591 insertions followed by Dettol Toilet Soaps that had made 8645 insertions. Roop Mantra Ayur Face Cream stood fifth with 8546 insertions.

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