Television

TRAI tariff order shakes up pay and FTA channel uptake

Pay channels with an average national connectivity of 75% went down to 51%.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/15/trai.jpg?itok=OwuwZjOI

MUMBAI: Six weeks into the new tariff order (NTO) and the television landscape is changing, says Chrome data analytics and media report. It says that 96.5 per cent of the consumers in India are aware of the NTO, with 83.6 per cent coming to know about it via television.

The report also highlighted the packages that the consumers have chosen. It mentioned that 50 per cent has gone with the DPO-defined packages, packages defined by operators, leaving the balance 50 per cent split into two components-- 25 per cent with packages from broadcasters and the rest from a la carte package. 26 per cent has exercised both, which is a combination of a DPO package along with some kinds of a la carte, 2 per cent don't remember what they exercised. The report signalled that the consumers felt that they were earlier paying for content that they were not willingly subscribing to. So that leaves the tariff order in the right spirit of transparency where consumers are getting an idea of what each channel and each bouquet costs and they feel empowered to pick what they want.

Specifying about the reach or Chrome connectivity (OTS faired over the last six weeks), while broadly dissected into pay that observed a downfall and FTA which witnessing a hike. On one hand, pay channels with an average national connectivity of 75 per cent went down to an average of 51 per cent. FTA on the other hand, gained from 21 per cent to 26 which is a 23 per cent gain. 

The report added that the operators right now are competing for consumers by providing the maximum number of channels within the fixed one hundred and thirty rupees. DTH –Tata Sky, Dish, Airtel – Average of 250 channels in the network capacity fee.

Networks offering maximum channels within their Base pack

HEAD END

TOTAL FTA RUNNING

TOTAL PAY RUNNING

VISION POINT DIGITAL

277

23

GAJANAN CABLE/NXT DIGITAL

274

180

NXT DIGITAL

264

37

AFTAB CABLE VISION

230

4

JAK COMMUNICATION

219

48

ATHULYA INFO MEDIA PVT. LTD.

216

14

NXT DIGITAL

190

37

CHIKHALI CABLE NETWORK

186

74

KBC DIGITAL

185

110

CRYSTAL CABLE

185

46

PUNE CABLE SYSTEM

185

42

VK DIGITAL NETWORK

179

71

NXT DIGITAL

177

38

MCBS DIGITAL

176

100

ACT DIGITAL

175

32

SITI DIGITAL

174

125

KABLE FIRST DIGITAL

173

235

GRAND GUMBER

172

8

TATA SKY

262

135

DISH TV

202

145

AIRTEL DTH

195

125

Source: Chrome LIVE, ALL India (Urban), WK 10, 2019

State wise Package offtake status

MARKET

100 FTA CHANNELS RUNNING ON NETWORKS

MORE THAN 100 FTA CHANNELS RUNNING ON NETWORKS

LESS THAN 100 FTA CHANNELS RUNNING ON NETWORKS

BIHAR

17%

67%

17%

GUJ, D&D & DNH

9%

55%

36%

KERALA

3%

72%

25%

MADHYA PRADESH

5%

31%

64%

MAH & GOA

3%

44%

53%

UP & UTTARAKHAND

2%

25%

74%

All INDIA

2%

46%

52%

 

 

MARKET

100 FTA CHANNELS RUNNING ON NETWORKS

MORE THAN 100 FTA CHANNELS RUNNING ON NETWORKS

LESS THAN 100 FTA CHANNELS RUNNING ON NETWORKS

AP & TELANGANA

0%

38%

62%

CHHATTISGARH

0%

60%

40%

DELHI

0%

42%

58%

HHPJ&K

0%

20%

80%

JHARKHAND

0%

17%

83%

KARNATAKA

0%

50%

50%

KOLKATA

0%

83%

17%

ODISHA

0%

53%

47%

PUN & CHA

0%

100%

0%

RAJASTHAN

0%

50%

50%

TN & PONDICHERRY

0%

100%

0%

WEST BENGAL

0%

89%

11%

Source: Chrome LIVE, ALL India (Urban), WK 10, 2019

According to Chrome DM, in the long term, there is a price-quantity relationship which is already happening with operators putting in maximum number of channels to get maximum subscribers. On the broadcasting level, companies are graduating from pure distribution, lobbying driven business to consumer marketing organisations.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/hotstar_0.jpg?itok=5cgAKY_f
Catch these Emmy Award Nominated shows on Hotstar Premium

MUMBAI: The best and the most revered have been spoken for! The 71st Emmy Awards Nominations have just been announced. New faces and a fresh group of shows were prominently recognized in the nominations, together with acclaimed, veteran television programs. Game of Thrones secured 32 nominations,...

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/andflix.jpg?itok=kD_D5GI_
Trick Or Treat with Slappy’s bag of evil as &flix premiers Goosebumps 2: Haunted Halloween

MUMBAI: Pumpkin headed scarecrows, giant spiders made of balloons, witches with glowing heads and Halloween lanterns are all set to come alive this July, as Slappy is back to wreck more havoc on Halloween. Premiering this month, as part of Flix First Premiere on &flix is “Goosebumps 2: Haunted...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/TV18_0.jpg?itok=H97-6pv-
TV18 Broadcast appoints Renuka Ramnath as additional director

MUMBAI: TV18 Broadcast Ltd has appointed Renuka Ramnath as an additional director of the company with effect from 16 July. Ramnath who is designated as independent director, has been appointed for five years.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/adal-badal.jpg?itok=B37skAGn
COLORS Bangla launches new family game show Adal Badal

MUMBAI: Philosopher Swami Vivekananda once said, ‘Take risks: if you win, you will be happy; if you lose, you will be wise. Making the process of risk-taking fun for everyone, Colors Bangla brings to its viewers a family game-show like none other – Adal Badal presented by Raja Biscuits. Giving...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/kids.jpg?itok=-aDsMxJv
Hrithik Roshan gives a message to children through Little Singham

MUMBAI: Famous toon character Little Singham, who has inspired millions of children across the country with his deeds of bravery received a lesson of Mathematics from superstar Hrithik Roshan.  This was superstar Hrithik Roshan’s way of giving a message to children nationally.  Discovery Kids is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/Nachiket-Pantvaidya.jpg?itok=gvvC3K70
ALTBalaji partners with sheroes, engages deeper with women content consumers

ALTBalaji, India’s leading homegrown OTT platform, has partnered with women-only social network SHEROES, to grow its engagement with women content consumers who form 55% of its viewership. The OTT platform has always portrayed strong empowered women with female protagonists breaking barriers and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/dis.jpg?itok=_-lTjkl0
Discovery India announces new organisational structure

Discovery Communications India has made organizational changes which will help intensify focus in key strategic areas. The erstwhile division of roles basis mass and premium networks has been done away with; the new structure has distinct verticals for content development and marketing to drive...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/TV18.jpg?itok=LtsMF5Vs
Election ads, growth in subscriber revenue propel TV18 growth in Q1 FY20

Election advertising and a strong growth in subscription revenue post the implementation of the new tariff order (NTO) has propelled the revenue growth of TV18 in Q1 FY20. The company has witnessed around 10 per cent Y-o-Y revenue growth in the first quarter of FY20.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/star.jpg?itok=hTpzvAH7
Star India extends partner health insurance cover, parental leave benefits to LGBT+ employees

MUMBAI: Celebrating diversity and inclusion is at the core of Star India’s vision, mission and values. The company’s on-going focus on creating a truly inclusive culture where all individuals can bring their authentic selves to work reaches an important milestone this July. Effective July 1, Star...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories